Optimum Market Coverage
The science of retail site selection: too few stores
and you miss the opportunity. Too many and you cannibalize yourself. Tactician
One and Tactician Online contain the mechanisms you need to test store density
to optimize your market coverage.
Right Merchandise Mix
Buying according to consumer expenditure and consumer
spending behavior is essential to optimal balance of merchandise mix. Tactician
One and Tactician Online combined with Simmons consumer behavior databases
can help you buy for the market.
Best Site Locations
Location location location. Tactician One and Tactician Online are all
about finding the right retail site locations, leaving nothing to chance. Tactician One combined with
Tactician Online provides the means to understand geography the smallest
level of detail for thousands of stores simultaneously, test options
efficiently and report on almost any kind of data. Both systems can integrate
your own models or models used by third parties.
Competitive Blunting
Tactician One layers your competition over your existing and proposed
markets giving you the competitive intelligence to understand trade area
overlap, target audiences and the effectiveness of competitive blunting
media programs.
Store Performance OK?
Retail Site Analysis: Tactician One and Tactician Online provide the data integration tools to
seamlessly mesh together key factors in the calibration of performance analysis
including your sales data, external measures of potential, competitive
environment and the ability to integrate predictive modeling systems and/or
their formulas to help you isolate underperformance in your store network.
Right Media Message?
Tactician One and Tactician Online have the tools and data to help you
define target markets. But that's just the beginning! Because our desktop
analytic systems and online reporting systems are seamlessly linked to
Tactician Direct, you can execute direct mail programs in real time.
Trade Area Analysis
Tactician One can accurately define retail trade areas in the following
ways. All of these can be uploaded or downloaded between Tactician One and
Tactician Online:
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Tactician One
- Circles
- Hand drawn - create your own manually
- Travel time (drive time, walk, bicycle)
- Gravity model - built into the system
- Threshold - specify the count, expenditure or any other variable
|
Tactician Online
- Circles
- Hand drawn - create your own manually
- Travel time (drive time, walk, bicycle)
- Threshold - specify the count, expenditure or any other variable
|
Travel Time Analysis
Set your speed and go. Tactician works along a comprehensive road network
to compute access to the highest precision. Unlimited capacity enables this
type of analysis on thousands of stores.
Consumer and Business Segmentation
Tactician systems integrate business and consumer segmentation capabilities as follows:
- By providing Mosaic, Simmons and
business data bundles
- Through open data systems capable of using any segmentation system
- By simple selection of target segments to mail in Tactician Direct
- Through the control of the Enterprise administration systems that
enables authorized users to upload and manage segmentation systems
related to direct mail collateral
Site Optimization Modeling
Tactician One contains two modeling systems: Gravity for site allocation
testing and Location optimizer for warehouse optimization. However everyone
has their own way of doing things. Because Tactician One is a programmable
object, external models,once integrated are seamless to the user. Great for
retailers and for consulting companies who want the best in analytic engines
and delivery systems (web or desktop).
Increased Profitability
There is more to profitability than making the right
decision: It's
how you make that decision and your ability to act on the
decision. Because of its unmatched speed, capacity and administration
tools, the Tactician GRID
gives you velocity that no competitor can match, not only in the
decision-making process but in the ways you can turn those strategic
decisions into action.
Capitalize on Every Client Advantage
Learn how to more effectively service your commercial and residential
clients through Tactician market intelligence.
Understand Your Markets
Determine the most profitable locations for stores, distribution centers,
offices, shopping centers, and other business assets.
Underperforming Sites?
Tactician equips you to find the reasons for low performance and guides
consolidation in low potential markets.
Understand Your Competition
Tactician systems reveal where your competition is weak, and where they
are strong, and how to implement a more successful real estate strategy.
Equip Executives to Win
Equip your executives with the tools they need to successfully address key
issues: marketing, competition, and profitability you need a system: Deep
analysis, broad web-based information distribution, precision and ease of
use.
Time Based Intelligence
Know if your markets are growing or shrinking and determine if the
competition is growing or shrinking. Expand profitably into new markets and
maximize market share in existing markets to improve overall company
profitability and market penetration.
Media Targeting
Tactician goes further than guiding advertising and promotion dollars and
direct mail campaigns - it executes them.
Best Site Selection?
Intelligently and strategically place new stores, service centers and
distribution sites with demographic, competitor, trade area, and travel time
analysis.
Competitive Blunting
Reach the most customers, generate profitable revenue, drive market share,
isolate growth markets, and divert business from your competitors.
Know Your Trade Areas
Understanding the shape, size, and extent of the geographic area from
which a retailer attracts visitors around each location is a key contributor
to the success of every location.
Demographic Analysis
Tactician finds the demographic drivers of your markets, trade areas, and
territories that underpin new site location analysis, merchandising, and
performance.
Target Marketing
Find them, keep them, grow them. Tactician systems do it all from
acquisition, marketing, messaging, purchasing, and retention. Nothing is
left to chance with Tactician.
Predict Customer Behavior
Tactician intelligence provides opportunities for upward and cross-selling
campaigns, improved responses to loyalty programs and promotions, and more
precise prospecting.
Real Time Data Access
Tactician open-systems architecture links directly to your data, wherever
it is.
Introducing the Tactician Real Estate GRID
Tactician equips you to turn data into meaning and share it across your
enterprise. Combine the decision-power of the best tested retail systems in
the business and the ability to seamlessly execute media campaigns and you
have a winning formula that has no peer in retail management decision
systems.
Right Number of Reps?
Do you have the correct number of reps to sell or service your existing
product lines? What if you add products or services - will you have an
adequate number of reps to handle the increased workload? With Tactician's
Territory Management systems, you can analyze your existing or proposed
sales coverage to determine the right number of reps to maximize the
efficiency of your sales force.
Merging Sales Forces?
The merging of sales forces can be an overwhelming task,
especially when there is a need to either upsize or downsize the sales team.
The features in Tactician Territory Optimizer handle this complex operation
with ease.
Right Sales Coverage?
Optimum efficiency, minimum "windshield" time, balanced workload and equal opportunity
are the essentials to maximize customer service and profit. These are the design goals of
Tactician Territory Optimizer, a national capacity, fast and intuitive system proven in
thousands of re-alignments as the industry leader for sales management.
Reps in the Right Locations?
With Tactician Territory Optimizer you can fix or float territory bases (i.e., sales reps
homes or offices) and you can mix fixed / floated options. In seconds you can "what-if" all
the options.
Balanced Workload?
Tactician Territory Optimizer minimizes travel time and balances workload (or any other
factor) at the same time. The easy-to-use interface provides options for creating new sales
forces, modifying an existing sales force by adding reps and minimizing disruption, fix / float
territory centers, individually weight the balances of territories, and partition large, complex
optimizations into smaller pieces for fast and effective results.
Promotions Effective?
Because Tactician Territory Manager is linked into the Tactician GRID, you can seamlessly
integrate your sales management into media execution. For example, you can give every rep the
ability to mail within their territory while at the same time ensuring brand quality and
monitoring their expenditure.
Sales Territory Planning
With Tactician Territory Manager's "Edit Control Panel" interactive balancing thermometers
make sales management a breeze. Sales territory re-alignment, balancing and monitoring can map
the relationships between data sources such as hospitals, physicians, sales locations, call
activity and sales results.
Distribution
Using Tactician's unique desktop-to-online link, you can seamlessly upload/download maps
and data and distribute them to your entire sales force. Field managers can view or modify
alignments using their expertise and knowledge and provide valuable feedback back to HQ.
Field Force Participation
Tactician Territory Manger Online provides the ability of remote field managers with
instant access to real-time data. Log on, display a map, and propose alignment changes.
All performed online by your sales team. Keeps the sales force and customers content.
Reports and Maps
Generate unlimited maps and reports of each territory. All maps and reports can be
emailed to each rep so they know exactly what their territory comprises.
Optimization
Territory Optimization is a snap with Tactician Territory Optimizer. Generate unlimited
"what-if" alignment scenarios and distribute them to field managers via Tactician's
unique desktop-to-online link.
Reduced Sales Costs
Reps spending their time what they do best - selling or servicing your products - is a
primary goal of any sales organization. Tactician's Territory Management systems provide
the benefits of reducing the overall sales costs associated with optimized sales
territories.
Improved Productivity
Optimized sales territories result in your sales reps spending more one-on-one time with
their accounts. Providing better service, improved productivity and increased sales.
Less Windshield Time
Optimum efficiency, minimum "windshield" time, balanced workload and equal opportunity
are the essentials to maximize customer service and profit. These are the design goals of
Tactician Territory Optimizer, a national capacity, fast and intuitive system proven in
thousands of re-alignments as the industry leader for sales management.
Increased Sales
Optimized sales territories result in your sales reps spending more one-on-one time with
their accounts. Providing better service, improved productivity and increased sales.
Improved Sales Team Adoption
Take the disruption out of restructuring during mergers, acquisitions, or re-organizations,
and minimize transition costs. Use the Tactician Territory Manager Online viewer and alignment
system to bring your field force into the alignment process in real-time.
Good Media Plans
Tactician One and Tactician Online have the tools and data to help you define target markets.
But that's just the beginning! Because our desktop analytic systems and online reporting systems
are seamlessly linked to Tactician Direct, you can execute direct mail programs in real time.
Reduce Risk
Reduce risk by knowing detailed weather and crime data along with hundreds of other factors
that can influence the terrain in which you lend or insure.
Find Wealth
Tactician locates where the money is, for you and your customers.
Deploy Agents
Tactician maps the best possible national agent coverage with the tools designed to take total
advantage of markets.
Optimize Territories
Tactician organizes geography to ensure that selling workload is balanced and windshield time
is minimized.
Don't Break the Law
Tactician is ideal at redlining and state regulation compliance in insurance, lending and
advertising practices.
Understand Your Markets
Determine the most profitable locations for branches and other business assets.
Merging?
Tactician equips you to find the reasons for low performance and guides consolidation and
merger activity in low potential and changing markets.
Acquiring?
Valuing your target accurately is best done with the equipment Tactician provides to map
every asset against its market and yours.
Understand Your Competition
Tactician systems reveal where your competition is weak, and where they are strong, and how
to implement a more successful strategy.
Equip Executives to Win
Equip your executives with the tools they need to successfully address key issues: marketing,
competition, and profitability you need a system: Deep analysis, broad web-based information
distribution, precision and ease of use.
Media Targeting
Tactician goes further than guiding advertising and promotion dollars and direct mail campaigns -
it executes them.
Target Marketing
Find them, keep them, grow them. Tactician systems do it all from acquisition, marketing,
messaging, purchasing, and retention. Nothing is left to chance with Tactician.
Predict Customer Behavior
Tactician intelligence provides opportunities for upward and cross-selling campaigns, improved
responses to loyalty programs and promotions, and more precise prospecting.
Real Time Data Access
Tactician open-systems architecture links directly to your data, wherever it is.
Introducing the Tactician Financial GRID
Tactician equips you to turn data into meaning and share it across your enterprise. Combine the
decision-power of the best tested marketing systems in the business and the ability to seamlessly
execute media campaigns and you have a winning formula that has no peer in location management
decision systems.
Market Share Growth
There is more to profitability and increasing market share than defining the "What": It's "How"
you make that decision and your ability to act on the decision. Because of its unmatched capabilities,
speed, capacity and administration tools, The Tactician GRID system provides you with the strategic
and tactical applications that no competitor can match, not only in the decision-making process but
in the ways you can turn those strategic decisions into action.
Understand Your Competition
Tactician systems reveal where your competition is weak, and where they are strong, and how to
implement a more successful strategy.
Enhanced Distributor Performance
Tactician One and Tactician Online provide the data integration tools to seamlessly mesh
together key factors in the calibration of performance analysis including your sales data, external
measures of potential, competitive environment and the ability to integrate predictive modeling
systems and/or their formulas to help you isolate underperformance in your distribution networks.
Merging Sales Forces
Tactician equips you to find the reasons for low performance and guides consolidation and merger
activity in low potential and changing markets.
Right Media Message
Tactician One and Tactician Online have the tools and data to help you define target markets. But
that's just the beginning! Because our desktop analytic systems and online reporting systems are
seamlessly linked to Tactician Direct, you can execute direct mail programs in real time.
Equip Executives to Win
Equip your executives with the tools they need to successfully address key issues: marketing,
competition, and profitability you need a system: Deep analysis, broad web-based information
distribution, precision and ease of use.
Competitive Analysis
Tactician One layers your competition over your existing and proposed markets giving you the
competitive intelligence to understand trade area overlap, target audiences and the effectiveness
of competitive blunting media programs.
Consumer and Business Segmentation
Tactician systems integrate segmentation capabilities as follows:
- By providing Mosaic, Simmons and business data bundles
- Through open data systems capable of using any segmentation system
- By simple selection of target segments to mail in Tactician Direct
- Through the control of the Enterprise administration systems that enables authorized users
to upload and manage segmentation systems related to direct mail collateral.
Trade Area Analysis
Tactician One can accurately define retail trade areas in the following
ways. All of these can be uploaded or downloaded between Tactician One and
Tactician Online:
|
Tactician One
- Circles
- Hand drawn - create your own manually
- Travel time (drive time, walk, bicycle)
- Gravity model - built into the system
- Threshold - specify the count, expenditure or any other variable
|
Tactician Online
- Circles
- Hand drawn - create your own manually
- Travel time (drive time, walk, bicycle)
- Threshold - specify the count, expenditure or any other variable
|
Field Force Participation
Tactician Territory Manger Online provides the ability of remote field managers with
instant access to real-time data. Log on, display a map, and propose alignment changes.
All performed online by your sales team. Keeps the sales force and customers content.
Increased Sales & Profitability
There is more to profitability than making the right
decision: It's
how you make that decision and your ability to act on the
decision. Because of its unmatched speed, capacity and administration
tools, the Tactician GRID
gives you velocity that no competitor can match, not only in the
decision-making process but in the ways you can turn those strategic
decisions into action.
Reduced Sales Costs
Reps spending their time what they do best - selling or servicing your products - is a
primary goal of any sales organization. Tactician's Territory Management systems provide
the benefits of reducing the overall sales costs associated with optimized sales
territories.
Real Time Data Access
Tactician open-systems architecture links directly to your data, wherever
it is.
Target Marketing
Find them, keep them, grow them. Tactician systems do it all from
acquisition, marketing, messaging, purchasing, and retention. Nothing is
left to chance with Tactician.
Introducing the Tactician GRID
Tactician equips you to turn data into meaning and share it across your
enterprise. Combine the decision-power of the best tested retail systems in
the business and the ability to seamlessly execute media campaigns and you
have a winning formula that has no peer in retail management decision
systems.
Increasing Sales Revenue
How to increase sales revenue from field organizations.
Brand Control
How to control the brand across a variety of marketing activities.
Increasing Response Rates
How to provide consistent responses to direct mail across an entire organization.
Creating Value
How to communicate the value of a newspaper insert program to advertisers.
Advertiser Marketing
How to give an advertiser a program that most effectively reaches their key customers.
Newspaper Sales Force Management
Provide consistent tools to a wide range of sales staff.
Identifying Opportunities
By providing low cost and automated marketing opportunities, organizations can tap into
their franchises or agents in the field to generate increase marketing activity.
Easy Management
Tactician Direct manages direct mail across and entire organization.
Reaching Right Targets
Tactician Direct is designed to provide higher response rates with a combination of
segmentation and geographical targeting.
Custom Advertiser Solutions
By combining advertiser specific statistics with a newspaper's distribution program you
can create a unique custom tailored solution for an advertisers needs.
Newspaper Proposals
Insert Express is designed to give newspapers the ability to craft custom proposals and
plans for their advertisers.
Smart Newspaper Tools
Insert Express provides a wide range of smart tools to allow a salesperson at any level
to produce professional materials and proposals for current and prospective clients.
New Sources of Revenue
Tactician Direct can provide an increased activity in customer marketing and increases
sales from the field level over time.
Retained Brand Equity
Consistent brand presentation over thousands of mail pieces controlled by the head office
reinforces company and product impression.
Increased Awareness
The prequalification of segments and collateral provides increased impressions to the right
individuals or businesses.
Increased Value
The power to customize and streamline press advertising creates a premium for value added
insert distribution.
Insert Express provides a wide range of smart tools to allow a salesperson at any level
to produce professional materials and proposals for current and prospective clients.
Client Retention
Creates an entanglement and reliance on the newspaper for continued targeted distribution.
Salesperson Retention
Provides the tools to retain the best talent. "Best in Class" attracts the best people.
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