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Managing, Optimizing And Aligning Multiple Sales Forces (PDF)

Managing, Optimizing And Aligning Multiple Sales Forces

"The Tactician Territory Management System showed us where the biggest potential for new business was and made it easy to see where we needed to increase or change distribution."

-- Riso

Challenge / Goal

A large business-to-business product manufacturer with multiple sales forces, across multiple business units, needed to effectively manage its complex sales organization. Challenges included effectively communicating an initial, corporately-defined, nationwide territory structure to the field, with the goal of soliciting local, 'feet-onthe-street' market intelligence and customer knowledge, working interactively with field sales managers to fine-tune the plan, territory by territory.

Tactician In Action

Tactician One Territory Optimizer and Tactician One Territory Manager systems were deployed in the corporate sales planning department, and in regional offices, to support the company's territory planning, optimization, and alignment needs. Tactician's Territory Manager Online capabilities are currently being evaluated for use by field sales managers.

See supporting images below (from web site): The Tools You Need; Getting Started Is Easy; Interactive Alignment; Link To Tactician One; and Use Your Data Or Ours.

Results

  • Tactician's territory optimization and interactive territory alignment capabilities are used to successfully support 16 different sales channels across 5 different business units.
  • The time it takes to conduct one-on-one modeling session with field sales managers was significantly reduced.
  • Rather than an annual event, territory optimization modeling and reorganization have become ongoing business processes, providing continuous improvements and gains in sales force efficiency and effectiveness.

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Easy-to-use territory balancing tools

Full-screen maps for regional overviews

Run 'what-if' scenarios quickly and easily to help you make the best business decisions

Import and export territory plans easily from Tactician One and/or your own systems

Balance your territories using a full-screen 'pick and click' system, and view it together with the balancing system Save and manage multiple scenarios - nothing is lost.

Use Tactician One's desktop system to optimize territories, then link to Tactician Online to upload them to Strategy Map

Factors such as your own workload, sales volume, customer count, service loading factors and performance indicators can be combined with any of the data available from Tactician to deliver a complete market strategy

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