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Planning & Executing Geographically Targeted
Direct Mail Campaigns
"I was delighted when we selected them as a vendor for a major project last year. We
were operating under very aggressive deadlines and Tactician supported our needs
completely. We successfully delivered the new system on time and I don't think we could
have done it without their involvement."
-- Valassis
Challenge / Goal
For a direct mail company servicing a well-defined vertical
market, profitably planning and executing a large volume of relatively small mail
campaigns (averaging approximately 1,000 mail pieces each), for thousands of
unsophisticated customers, required an automated, easy-to-use system. Adding to the
challenge, it was critical that the campaigns were targeted to geographic areas defined
by the customer, and frequently to areas that possessed customer-specified demographic
characteristics (based on income, age, ethnicity, etc). The company required a solution
where one-off, customer defined campaigns could be jointly planned, fine-tuned, validated,
and executed in a matter of minutes.
Tactician In Action
A custom Tactician Online GeoTargeter system was deployed for
use by the company's sales team to work jointly with customers in an interactive
environment to plan, fine-tune, and execute customer-defined, geographically targeted
direct mail campaigns.
Results
- A Tactician Online-based system is used to support 10 internal sales reps who plan
and execute campaigns for 20,000+ customers, that deliver in aggregate, more than
30,000,000 mail pieces per year.
- Interactive, online maps and reports allow sales reps – and optionally clients – to
instantly measure the impact on mailing counts when individual carrier routes are added
to, and/or removed from a campaign.
- Reports can be generated - and optionally shared online with clients – containing
maps illustrating the geographic extent of a campaign, supported with detailed lists of
the carrier routes targeted, along with record counts and other relevant targeting
information.
- Automated online submission, approval, batch ordering (to qualify for list
discounts), and electronic fulfillment of targeted mailing lists supporting client
campaigns, can be launched and completed within minutes.
I Want To Learn More...
Call us on 1-800-927-7666 x115 or enter in your contact details below and a
Tactician expert will be in touch with you shortly.
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