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Expand Your Franchise Concept Internationally
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Expanding Your Franchise Concept Internationally (PDF)

Expanding Your Franchise Concept Internationally

"Over the last 4 years, Curves International has successfully used Tactician's products and services to significantly expand our franchise system domestically and around the world."

-- Curves

Challenge / Goal

One of the fastest growing franchise organizations in the US wanted to quickly, efficiently, and cost-effectively expand its franchise concept internationally. It desired to take its existing, proven, and successful franchise development process and make it work effectively in other countries – without hiring additional planning and analysis staff, and without having to deploy and learn a new technology solution in each country.

Tactician In Action

Over a period of 18 months, Tactician-based systems were created and deployed for 21 international countries. Duplicate systems are maintained in both the company’s US corporate headquarters and locally, in each of the countries into which it has expanded.

Results

  • Within 6 months the company was using Tactician-based systems in 6 new countries supporting its franchise development efforts.
  • Within 12 months the company had Tactician-based systems in 15 new countries.
  • Within 18 months the company had Tactician-based systems in 21 new countries.
  • Because the user interface for all of the international systems was identical, no incremental training costs were incurred as additional countries were added, nor was additional staffing required.
  • Successful analytical methodologies, techniques, and approval / deployment processes, once validated in one country, were easily and quickly applied in multiple countries.

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