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Deploying A Retail Predictive Sales Model
"When I found Tactician, I not only found an easy map software to pinpoint
each store but a tool to help manage our business. The ease of the tool is the best
part for me. Within minutes, I have not only what they think they need but even
more!"
-- Lauren Vickers, Carter's Clothing
Challenge / Goal
A US retailer was finding it more and more difficult to
accurately predict the performance of its new stores in both new and existing markets.
Because of the significant costs incurred when adding new locations, it needed an
accurate method for gauging both the revenue opportunity for proposed locations in new
markets, as well as assessing and identifying profitable proposed store locations in its
existing markets that would not compete with and cannibalize existing stores.
Tactician In Action
A Predictive Sales Model was created and deployed within a
custom, Tactician Online-based delivery system. The system is used by real estate
personnel in the field to quickly assess prospective store locations. It is also used to
target opportunity areas where the criteria required to support a successful store have
been identified.
Results
- A Tactician Online-based predictive sales model is used to generate a
regression-based revenue prediction for any existing or proposed location in a matter
of minutes.
- Sales predictions are quickly and easily generated for hundreds of sites each
year.
- The underlying business rules / drivers that impact store performance and define
successful vs. unsuccessful store have been defined and can be quantified for any
proposed or existing location.
- The appropriate actions to be employed against the existing store network are
continually assessed: keep open, close, relocate, renovate, etc.
I Want To Learn More...
Call us on 1-800-927-7666 x115 or enter in your contact details below and a
Tactician expert will be in touch with you shortly.
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