Why Is Our Platform So Smart For Marketing?

There are two geometries of marketing. Read how they work and why are they unique to Tactician.

Tactician One embodies two marketing constructs to deal with site and territory geometries.

Surprisingly, these two capabilities enable marketers to model and test almost any situation in industries such as retail, manufacturing, healthcare, finance/insurance and media.

Site Geometry We call this "Come To" because sites perform according to the natural forces that attract buyers to a location. Sites can be treated as locations whose customer attraction is governed by factors such as footprint, brand, pricing, competition, transportation, visibility, parking, stock, range, depth and other factors. Tactician treats sites in a special way by storing the location and business drivers such as sales and margins by product or department together with the geographic reach of the site that takes into account factors such as travel time, competition, distance and demand measures including demographics and product consumption. These data sets are held by Tactician in a 3-D memory construct that facilitates high-speed computation and modeling for thousands of sites thereby allowing for rapid testing of retail scenarios such as market coverage, new site location performance or business mergers.

Territory Geometry We call this "Go To" because territory structures are imposed and subject to drivers such as base or representative locations, windshield time and customer preferences for service and people. Using an all-in / all-out technique, Tactician can manage national-scale, multi-layer (hierarchical) territory structures for the purpose of alignment and balancing, sometimes by optimization modeling. Are these capabilities unique to Tactician? Yes. The engineering of these two marketing constructs for sites and territory is fundamentally different from general-purpose GIS systems that struggle to perform these specific marketing functions efficiently. That difference enables Tactician to: Handle very large problems Make it far easier for users to work with Be accessible on Tactician's online services These unique market constructs for sites and territories are available to users of all Tactician's systems, including Strategy Map and the new Project Manager which is designed to test different scenarios easily. For the retailer, manufacturer and healthcare professional looking to compete seriously and without compromise, Tactician is really the only serious professional solution.

Only Tactician is designed to manage sites and territories.