Saving Projects Saves Time

Tactician Corporation's Project Manager in the full screen Strategy Map lets you save your project, with all of its map, site, territory, DataDashboard, and trade area settings. When you save projects, you save time. Open a saved project and it's all there just as you left it. No more searching for sites in the Geography panel, or importing indicators to the DataDashboard. When you open a saved project, all detailed aspects of your project automatically load to Strategy Map.

Test Different Scenarios

You've taken the time to carefully place sites and trade areas, or carve out territory assignments. You've created valuable market indicators in the DataDashboard, and made a weighted index in the DataDashboard that shows areas of high market potential. You've filtered market areas and colored hot spots on your map. You know where to market and how to market, but what if you want to tweak this just a bit by adding another indicator to your index of potential? Or even more basic, see how much you could save by changing the geography you used from ZIP Codes to Block Groups, giving you more precision? With Project Manager, you can save your Project with all the settings and indicators that you so carefully chose, and work out a new scenario without losing the original. Save the changes that you made in a new project. When you want to return to your original project, it will be waiting for you in the state you left it. Project Manager gives you the freedom to test your options.

Compare Scenarios

When you save each potential marketing scenario as a project, you can instantly open each and compare, to decide which will give you the maximum return on investment. Using the example above, you could choose to market to households at the Block Group level rather than the ZIP Code level, reducing the campaign cost and increasing its precision.

The project on the left shows potential by ZIP code for each market. After saving the ZIP project, we changed the analysis level to Block Groups, and refreshed DataDashboard data to show the finer level of detail that we can get when marketing at the Block Group level shown at the right. We stray less outside our trade areas, and can promote to smaller areas with the highest potential. To explore this option, we did not have to recreate markets, trade areas, DataDashboard indicators or indexes. Our original project remains intact.

Fine Tune

When you open an existing project, you can use Project Manager's Filter to select sites that meet specific criteria. For example, if you want to focus on only sites in California, you would use the filter to select only sites whose State was "like" CA. You could then select all sites that met the filter criteria, and proceed to Strategy Map where you would see only those sites in California. If you adjusted the California sites so that you could explore a new business scenario, you could save them to a new project, or save them to the existing project. All of your other sites would remain unchanged.

Win

Managing your projects means you can explore your options, yet stay organized and focused on the prize. You can prepare to win.

Click here to see Project Manager in action now!