Revolutionize the way that you cost, plan, implement and control door-drop mail marketing campaigns using Geoplan AddressFinder.

Geoplan AddressFinder mapping software is a Tactician-based product which is part of a family of products including StreetFinder and GPS Module that has been developed specifically for the door-to-door distribution industry and has been designed in consultation with leading businesses in the field.

Geoplan’s careful and extensive study of existing practices and workflows highlighted the opportunity to improve the standard and efficiency of the current approach and save money at the same time by:

• Link delivery round creation, address selection, map production, job costing and client presentation material together, creating a seamless process that generates all the information and outputs necessary to secure, plan, cost, implement and control the job.
• Improve the quality of the map and report output for use at point of sale, in planning and in the field.
• Improve accuracy by using constantly up-to-date information that can easily be viewed alongside street level map bases. Thus reducing print and distribution costs for all stakeholders involved in the process.
• Improve targeting with reference to residential and business counts, supported by penetration figures for dwelling type and tenure.
• Save time and money by automating the process and removing the need for laborious manual report production, data cutting, map drawing and production.
• Improve filing and audit trail by producing and saving all project work in digital form.
• Ensure all map and data outputs are accurate, produced to a high standard and are reproduced legally by adhering to map and data supplier copyright.
• Improve validation and transparency of distribution by implementing GPS tracking functionality. Providing easy to read information on location, date and time of a given agent and delivery.
• Link to more advanced customer and business targeting tools within the Geoplan range.
• Delivers benefits to all stakeholders in the supply chain, including commissioning companies, agencies, distributors and advertisers. Saving distribution and print waste which translates into cost and resource savings.

Geoplan's AddressFinder allows the user to view and build non addressed/unaddressed mail rounds at individual premise level and derives address lists from Royal Mail PAF and OS AddressPoint at premise level, supported by highly detailed OS StreetView, street level maps.

By: Terry Lameiras, International Partner Coordination, Tactician Corporation