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Tactician Direct
Overview
Tactician Direct is an innovative internet-based program that allows corporations to control and
measure multiple, customized direct marketing campaigns while saving time and money.
Whether those campaigns originate from a franchisee, an agent or a site-based retailer, your
corporation knows WHO is mailing WHAT, WHEN, and to WHOM.
Secure Log-in from Anywhere
Users can log-in from their offices or on the road. Secure access is available through your intranet
or Web site, or directly through the Web at www.tactician.com.
Intuitive User Interface
Incredibly intuitive, Tactician Direct gives corporations complete brand control while allowing
franchisees and agents the means to develop geo-targeted direct marketing campaigns within minutes. As a
result, our users boast unprecedented market leadership and dramatic cost savings.
Intelligently collapsing the complexity of powerful market analysis and the delivery of quality
advertising to the right audience at the lowest cost is what Tactician Direct is all about.
Customized Market Segments for Your Company
One size does not fit all - so Tactician Direct allows you to target the segments that are meaningful
to your bottom line.
This easy-to-use interface allows you to produce higher response rates and test different segments with
minimum cost and effort. All segments are determined by your marketing staff or agency partners.
Controlling Your Brand Has Never Been Easier
By installing a library of literature for each market segment, your users can choose customized text
options that maintain the image you've worked so hard to create.
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