Insert Express - Print advertising for newspapers

Designed for Speed

With all the new pressures of a newspaper sales rep, time is not a luxury. Insert Express was designed to produce a comprehensive set of materials that support the target marketing value proposition newspaper print advertising. These include a detailed professional proposal as well as a variety of maps and mapping options. What would have taken days or weeks before can now be produced in minutes.

Now Insert Express can be integrated into a variety of production and accounting systems allowing for electronic transfer of media buys with one-click simplicity!

Insert Express media planning and buying solutions can support multiple distribution methods with different zone and mapping requirements. It is common for users to produce a proposal that includes home delivery at zip code, single copy at zone and shared mail at a sub-zip or carrier route level. All of this is handled dynamically and simultaneously to produce in seconds distribution counts and recommendations. Multiple periods of projection as well as sets of distribution counts is supported. Many shared mail programs now support a number of non-subscriber options such as single family home and apartment targeting. On the home delivery side, audited counts as well as current draw can be supported for any period of time.

Insert Express also includes a number of advanced analysis tools. These tools allow the system to do all the work while the user makes final changes and assigns pricing.

• Site and area trade area support
• Radial, travel time, threshold, hand drawn, geographic, map-driven
• Demographic and expenditure filtering
• Custom data variable combination and indexing
• Version assignment and management
• Site distribution allocation and budget assignment
• Full screen map control
• Pick and click geography assignment and changes

Newspapers installations with our new order entry components can also have non-sales staff utilize the power of the system. Because Insert Express is 100% web-based, no software is needed other than Internet Explorer. Users can access order entry and proposal functions from anywhere in the world.

New features include detailed functions for print and deliver programs including bulk printing and overprint distribution.

ROP and Display Ad proposals can be produced and then combined with Insert Dates to form multi-week campaigns. With our exclusive Calendar and Media Manager, advertisers can be presented a number of options complete with summary financial information along with a calendar showing each AD and Insert Dates of a multitude of products.

All of this is backed up by a comprehensive training program. Our curriculum is case study based. We believe that users learn better from real world situations and clients. Thousands of sales reps have benefited from system training as well as other classes.

Our classes include:

• Target Marketing 101
• Basic Insert Express
• Advanced Insert Express
• Basic Preprint Sales
• Consultative Selling

Classes are conducted on-site and are facilitated by former newspaper sales associates with years of selling experience.

The Insert Express platform combined with sales force training will provide a fertile environment for creating incremental revenue!

Insert Express is a service of:

Tactician Media
Suite 305, 1819 Clarkson Road
Chesterfield, MO, 63017
USA

Phone: (636) 733 0022
Fax: (636) 519 7874
Web: www.tacticianmedia.com