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Lifestyle Segments
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The MOSAIC Lifestyle database is a geodemographic segmentation system developed by Experian and AGS
consisting of 60 Lifestyle Clusters within 12 Lifestyle Groups. Variables are available in raw numbers,
percentages and indices.
The basic premise of geodemographic segmentation is that people tend to gravitate towards communities
with people of similar backgrounds, interests, and means.
The variables used in the creation of the MOSAIC typology include: race and ethnic origin; age; family
status; non-family household types, including college dormitories and military quarters; travel to work;
education; employment by industry and occupation; income; forms of income; housing tenure; housing type;
vehicle ownership; household size; age of dwelling and tenure.
The 12 major groups and 60 clusters are as follows.
Note: The MOSAIC Summary databases include only the 12 major groups.
Affluent Suburbia
America's Wealthiest,
Dream Weavers,
White Collar Suburbs,
Upscale Suburbanites,
Enterprising Couples,
Small-Town Success,
New Suburbia Families
Upscale America
Status-Conscious Consumers,
Affluent Urban Professionals,
Urban Commuter Families,
Solid Suburban Life,
Second Generation Success, Successful Urban Sprawl
Small-Town Success
Second City Homebodies,
Prime Middle America,
Urban Optimists,
Family Convenience,
Mid-market Enterprise
Blue Collar Backbone
Nuevo Hispanic Families,
Working Rural Suburbia,
Lower-income Essentials,
Small-town Endeavors
American Diversity
Ethnic Urban Mix,
Urban Blues,
Professional Urbanites,
Urban Advancement,
American Great Outdoors,
Mature America
Metro Fringe
Steadfast Conservative,
Moderate Conventionalists,
Southern Blues,
Urban Grit,
Grass-roots Living
Remote America
Hardy Rural Families,
Rural Southern Living,
Coal and Crops,
Native Americana
Aspiring Contemporaries
Young Cosmopolitans,
Minority Metro Communities,
Stable Career,
Aspiring Hispania
Rural Villages and Farms
Industrious Country Living,
America's Farmlands,
Comfy Country Living,
Small-Town Connections,
Hinterland Families
Struggling Societies
Rugged Southern Style,
Latino Nuevo,
Struggling City Centers,
College Town Communities,
New Beginnings
Urban Essence
Unattached Multicultures,
Academic Necessities,
African-American Neighborhoods,
Urban Diversity,
New Generation Activists,
Getting By
Varying Lifestyles
Military Family Life,
Major University Towns,
Gray Perspectives
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