Tactician Corporation - Preparing You To Win

Tactician Prepares You to Win in the Marketplace with Business Mapping and Planning Solutions.

We are Tactician Corporation, a worldwide enterprise of smart people and great ideas that build strong market positions for our clients.

Our thrill is seeing customers win!

Tony Buxton CEO, Tactician Corporation "The ultimate reward, the biggest thrill for us is when we see our ideas, our innovation, create value for our clients." Robert Reading President, Tactician Corporation "We focus on customers. Every day, our talented people apply their extraordinary skills to our clients success."

An example

In our early days, when we were just three people we invented a marketing GIS that made the breakthrough difference at two of the world's largest companies. A world first, it had never been done before! Together we made it work.

Today, Osram and Allstate lead their field. They are still innovating with us. With the benefit of continual innovation and improvement, Tactician leads the world in target marketing technologies, as represented by the Tactician GRID, a new way to integrate marketing strategy and financial goals.

"When you win, you feel great!"

As Jack Welch (G.E.) says: "Winning is better than good – it's great! People thrive and grow, opportunities abound, ideas are realized, dreams come true."

Tactician's vision is to make the business of winning in the modern marketplace easy and enjoyable through the use of our business mapping solutions. Tactician's history is to make the companies and people who work with us very successful.

What is the secret? How do we do it?

We listen to our customers and pay attention to detail. Flexible, adaptive and agile, we are willing to pioneer new innovations to keep our clients in front. Often imitated, we are the magic behind our customer's successes.

The Tactician Building in Andover, Massachusetts. This is our U.S. Headquarters where we meet with our customers, develop solutions and train and support them to win.

Tactician Leads the Future of Marketing

Read on to see how Tactician continues to pioneer the future of marketing.

Engage Our People

Tactician's strong management team has the customer focus and applications and solutions experience to ensure that our clients attain their business goals. Tactician's staff are well trained, courteous and friendly. We get the job done right first time. And we deliver on time and within budget.

Experience Our Business Technology

Tactician's proven technology is based on timeless designs under continual improvement, with open standards so you are never trapped. Our approach is to provide solutions to anyone who has a need. So ease-of-use is paramount.

Your Success Is All That Matters!

Differentiate your company with Tactician. The business methods that make your company special in the market can be built into your Tactician solution, exclusively for you. The value we bring to you will far exceed your initial expectations.

Tactician's vision is to make the world and its markets more easily accessible - leading ultimately to the better use of business resources.

The Success Stories

Tactician is a company that thinks big. We are structured for flexibility and response to your new ideas. That is why leading companies work with us on innovation all over the world.

You will win with Tactician. Here are some examples:

Tactician has provided geo-marketing products and services to OSRAM SYLVANIA for more than a decade. Now Tactician has built an online integrated target marketing service for OSRAM SYLVANIA that is driving leads and sales for its 3,300 distributors in the United States.

Tactician Direct Solo brings together all the elements of a target marketing program in one online service. This includes the identification of a target market segment, the choice of an appropriate, professional direct mail piece, the ability to co-brand and personalize the message or offer, and the selection of a date. "This tool streamlines marketing efforts with consistent and professional mail pieces while saving valuable time for our business partners." - OSRAM SYLVANIA

For over five years, Outreach Marketing has provided local offices with the ability to reach households with targeted messages.

The Tactician Direct household system provides each user with the ability to:

• Locate the exact geography of the local market
• Filter the geography to isolate the best prospects, and
• Order targeted messaging in a single step

Doing it any other way would be cost and time prohibitive. Therefore the system has opened up the way to communicate with people that was previously not possible.

"The system has worked flawlessly for five years, and has been continuously improved in cooperation with Tactician." - Outreach Marketing

The business of fundamentally changing the way media is sold started in 2003. Chicago Tribune and Tactician Media partnered in the design and implementation of Insert Express, a platform to cut costs and time out of the media selling process and to provide advertisers with a quality and professionalism unrivalled in the industry.

Insert Express at Chicago Tribune supports over 300 sales and management people with the ability to target advertiser locations with newspaper inserts and produce quality proposals, costings and quality maps of any size, within minutes from any location.

"Chicago Tribune has led the way and continues to innovate with Tactician by working directly with Tactician engineers on continual improvement." - Chicago Tribune

How to Work with Tactician

We endeavor to make it easy for you to determine the best way to meet your business needs, to find out what you need to know, not waste your time and make sure that the information you receive is reliable.

Inquiries come in all forms - strategic, technical, application-focused. Senior managers often don't want the detail, IT people do. Our approach is to communicate with you in your terms, bringing together the appropriate resources as you require.

We do not charge for initial consultations and, when you engage us, you will always know exact costs and timing beforehand.

Communicate with us by web, phone, email, mail, in person, at our offices, at your site or at a variety of events that we run from time to time.

We will assist you find the best partner in North America and around the world. If you are multi-national we can coordinate the entire relationship with you or arrange local management - whatever suits you best.

You will never be trapped, if you find a better way that's good for you then we will help you get there.

We also understand that you may not currently be able to use Tactician at this time. We will find the appropriate, non-intrusive ways to advise you of continual changes and improvements, new releases, innovations and techniques that you can use in your business.

Tactician's senior management is hands-on. We are available, receptive and responsive. Our product design engineers get involved if you need them. Everyone on our team is available to help you build your business.

You will like the way we think.

Visit our website, www.tactician.com or any of the Tactician regional websites for detailed information, contact details and online purchases.

We look forward to making a difference to you and your company.