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News Archive
Tactician introduces Tactician Online® (formerly Mapscape.com) for Canada
Leading Internet-Based Mapping Product For Business Applications Now Available With Canadian
Demographic Data Sources Provided by MCDS
ANDOVER, Mass., U.S.A. (April 29, 2003) - Tactician Corporation, the company that provides maps that
mean business, today announced the availability of Tactician Online® for Canada, an Internet-based
product that provides demographic mapping, reporting, market area and location analysis solutions for
Canadian retail analysts, marketers and real estate agents. The new product is available on the Internet
at www.mapscape.ca. Canadian data sources
for Tactician Online® for Canada are provided by MCDS of Montreal, Quebec, which is Canada's leading
provider of affordable demographic, socio-economic, lifestyle, daytime activity, and household expenditure
data.
"Tactician Online® for Canada delivers on our promise to provide maps that mean business for North
America," said R. Robert Reading, president of Tactician Corporation. "It complements our already extensive
data coverage for the US, enabling international marketers and retailers to plan highly precise market-based
business strategies throughout the continent."
By sourcing key variables from their own marketing data and combining them with data sources available
through Tactician Online® for Canada, retailers, real estate companies, marketing organizations, media
companies and franchisers are better able to understand, evaluate and value the local markets and
competitive environments in which they sell, market, promote, advertise, and deliver their products and
services. This results in more targeted marketing programs, more efficient allocation of media and
advertising expenditures, and more successful site and market expansion/rationalization strategies.
Data sources for Tactician Online® for Canada provided by MCDS include Canadian Mini Census, Canadian
Growing Communities, Canadian Community Clusters, Canadian Household Spending Habits, and Canadian Daytime
Activity.
"Other more limited systems currently available in Canada lack the flexibility of the Internet and deliver
data and mapping as the only outcome," said Claude Menard, president of MCDS. "They don't have Tactician
Online® for Canada's intelligence and breadth of data, which goes far beyond data to the development and
management of media, marketing and advertising strategies."
About Tactician Corporation
Tactician Corporation, headquartered in Andover, Mass., provides maps that mean business for sales,
marketing, and advertising decision support, available through desktop or Internet-based geo-marketing
products and services. Tactician products are used by the world's largest corporations to improve sales
productivity, more effectively allocate advertising expenditures, increase market share and optimize marketing
strategies. More information about Tactician Corporation or Tactician Online can be obtained by visiting the
corporate website at www.tactician.com.
About MCDS
MCDS, based in Montreal, Quebec, is a geo-marketing consulting firm and Canada's leading provider of
affordable demographic, socio-economic, lifestyle, daytime activity, and household expenditure data. Founded
in 1988, the company has completed over 500 geo-marketing projects, delivered to over 80 companies such as the
National Bank of Canada, Avon Canada, Bombardier, and Saks 5th Avenue. More information about MCDS can be
obtained at www.mcds.ca.
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