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News Archive
New data offerings at Tactician Online® (formerly Mapscape.com) power retail
and franchise business decision making
Tactician Online with "One-Click" Decision Making and Automated Market Intelligence the most
comprehensive retail and franchise data resource
ANDOVER, Mass. - October 25, 2000 - Tactician Online by Tactician Corp., the customizable online market
intelligence and strategy resource, is now offering business, lifestyle, traffic and crime data for
franchise businesses and other retailers. With these new sources added to an already extensive collection
of up-to-date data and powerful "One-ClickSM" decision-making capability, Tactician is elevating
Tactician Online to the premiere Web site for developing easy-to-use market-specific commercial real estate
initiatives. The new sources are:
- BusinessCounts™ Data - Supplies extensive information about U.S. business
establishments, employees, payroll and sales. This database, sourced from Applied Geographic Solutions
(AGS), includes nearly 10 million businesses in 30 retail sales categories and statistics on more than
130 million employees.
- TrafficMetrix™ Traffic-Count Data - Provides users with the most current traffic
measurement information available, exceeding 1 million traffic counts from more than 725,000 unique
traffic points nationwide. TrafficMetrix is a product of DataMetrix, Inc.
- Mosaic™ Lifestyle Data - Provides geodemographic segmentation data in 62 distinct
lifestyle segments presented in 12 groups, covering more than 779 million consumers worldwide. The
premise of geodemographic segmentation is that people tend to gravitate toward communities with others
of similar backgrounds, interests and means. Businesses can identify lifestyle clusters that best fit
their needs and better target new offerings or locations. Mosaic is a product of Experian.
- CrimeRisk™ Crime Data - Provided by AGS, CrimeRisk data allows users to incorporate
into their strategies and analyses crime statistics related to murders, rapes, robberies, assaults,
burglaries, as well as general and motor vehicle thefts.
These new data sets are added to Tactician Online's existing data offerings, which include:
Demographics (1,500+ updated and projected variables), Retail Expenditure (400+ household categories),
Daytime Population, Disposable Income, Wealth, Assets and Debt, WeatherRisk™, QuakeRisk™,
Environmental Risk™ and Climate information.
"The new data sets enhance Tactician Online's position as the most robust source for driving
geographically-targeted business strategies," says R. Robert Reading, executive vice president of Tactician
Corp. "We already provided our users with the most comprehensive collection of data in the industry. Now,
our users have an even greater selection of data available so they can plan highly precise, market-based
strategies."
Users of Tactician Online interact with a Wizard-based, 'One Click' marketing interface, which
conveniently and easily leads them through the steps required to perform market planning and strategy
development. Users can take advantage of Tactician Online's unique, built-in market intelligence and, they
can store and add their own market decision rules and procedures to personalize Tactician Online's
intelligence. The result is better-informed, lower risk decisions at unmatched accuracy and speed. Tactician
Online accomplishes this with proprietary web-based technologies that include:
- One-Click MarketingSM Decisions - When users select what they want to do, Tactician
Online creates the sequence of steps that automate the process users need to complete the job, once they
have set up and initialized their parameters. For example, upon selecting "Competitive Blunting,"
Tactician Online will create the sequence of site selection, competitive locations, geotargeting, market
overlap analysis, map production and reporting. Because it is totally automated the user can accomplish
all the steps in "One Click" for faster, powerful and consistent competitive response.
- Automated Marketing IntelligenceSM (AMI) - AMIs are business or
industry-specific business rules based on extensive research and data that users can apply for better
results such as setting radial, travel time or consumer threshold (the distance or time a consumer is
willing to travel for a service or product) parameters. For example, an AMI may determine that people
will travel up to 20 minutes for an interest-bearing checking account, or will not travel further than
five minutes for an ATM.
- Personally Automated Marketing Intelligence (Personal AMI) - Users can also create, modify and
save their own AMIs to more accurately reflect their business decision-making rules. "Personal AMIs"
ensure that marketing strategies fit specific business needs or goals and they can be shared to facilitate
"best practices" and to provide consistency and comparability when assessing marketing strategies.
In addition to Tactician Online's One-Click Marketing Decisions and Automated Marketing Intelligence other
time and cost-saving benefits include:
- 100 Percent "E" - Tactician Online is online all the time, which means there is no need for
software updates and no installation procedures.
- Most Current Data - Tactician Online makes the most current data available to users faster than
anyone else in the business. It's all online, so users don't have to wait to have data updates mailed to
them.
- E-mail Distribution - Users can save the maps and reports they create for distribution to the
field via e-mail. Instead of taking the time to print and mail maps, everyone can work working with the
same information quickly and easily.
- Scalability - The Tactician Online system is powerful enough to accommodate the largest
companies, yet versatile and cost-effective enough to give smaller companies an edge.
Retailers and franchisers use Tactician Online for a variety of marketing intelligence and strategy
functions. By sourcing key variables from its vault of marketing data, and combining them with Tactician
Online's AMIs and their own Personal AMIs, users are able to better understand, evaluate and value the local
markets and competitive environments in which they buy, sell, promote, advertise and deliver their products
and services.. This results in more targeted marketing programs, more efficient allocation of media and
advertising expenditures, and more successful site and market expansion/rationalization strategies.
"Other more limited systems lack the flexibility of the Internet and deliver data and mapping as the only
outcome," says Reading. "They don't have Tactician Online's intelligence. Tactician Online goes far beyond
data to the development and management of media, marketing and advertising strategies. Nowhere else can you
find the marriage of the One-Click interface with both customizable and automated data and intelligent
decision support tools."
Tactician Corporation, headquartered in Andover, Mass., provides geo-marketing products and services for
sales, marketing, and advertising decision support. Tactician's products and Tactician Online provide users
with data reporting for sites, territories and media geography, marketing and media planning, strategy
development and execution; store and territory optimization modeling. Tactician's products are used by the
world's largest corporations for over 10 years to improve sales productivity, more effectively allocate
advertising expenditures, increase market share and optimize marketing strategies. Additional information can
be obtained by visiting www.tactician.com for an
online demonstration.
Tactician and the Tactician globe are trademarks of Tactician Corporation. Automated Marketing
Intelligence and One-Click Marketing are service marks of Tactician Corporation. All other product names
may be trademarks or service marks of their respective owners.
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