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Press Releases
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Simon Dibb
Wild Wood Communications
dibbpr@aol.com
(978) 475 3004
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Amy Hamilton
Tactician Corporation
ahamilton@tactician.com
(978) 475 4475
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New Release of Tactician®One Delivers Powerful
Target Marketing,
Enhanced Data and Document Control and Greater Ease of Use
ANDOVER, MA – April 11, 2005 -- Tactician Corporation, the leading
provider of software and service solutions for geographically targeted resource
and investment decisions, today announced the availability of Tactician®One
v1.1, its market-leading smart marketing platform. As a fully integrated analytic,
reporting and marketing execution platform, Tactician®One is used by many
of the world’s leading companies to power their desktop target marketing
products, or as a development platform for the creation of customized desktop
or online systems. The 1.1 release enhances Tactician’s core open architecture
technology by delivering a wide range of value-add features that give users
powerful new target marketing options, flexible control over data and documents,
and greater ease of use.
“Tactician®One is the marketing platform of choice for leading
brands in the retail, real estate, pharmaceutical/healthcare and finance and
insurance industries because it intuitively integrates every step of the marketing
process and speeds their ability to make geographically targeted resource
and investment decisions,” said Stephen Webster, Tactician’s chief
operating officer. “The features in the Tactician®One 1.1 release
represent an enhancement of core technology that has proven its value to the
world’s most demanding marketing organizations for over 15 years.”
The new features of Tactician®One v1.1 deliver three primary benefits:
- New
powerful tools for target marketing
- Use of “Expressions Everywhere” to
facilitate update process for time sensitive data and process
calculation times
- Enhanced trade area
tools to create buffer areas, donuts, combine and merges
- Users can select multiple libraries for each map or document created,
providing powerful access to multiple databases, formulas, import
specifications, layers, templates, queries and scripts.
- Data can be displayed in different ways from the same document,
summarized by geography or an attribute.
- More flexible data and document manipulation
- Users have the flexibility to easily transfer map layer settings
from one document to another, search for map layers by name, and
update previously added map layers.
- Improved map management templates and updates
- New commands and system variables enable users to create highly
selective displays of sites and territories.
- Users can easily manipulate data with powerful new data display
tools, including one-click sorting, custom and savable style
sequences, named “views”,
and more options for saving or printing map images.
- Improved query interface utilizing join sources, filtering
while reducing conversion effects
- Even greater ease of use
- New functionality makes it easy for users to import data directly
into a sites or territories document.
- Data about the same locations or territories that is located
in several different documents can be easily consolidated into
one new convenient document.
- Menus and toolbars can be customized to give Tactician®One
the look and feel that works best for each user.
- Built-in templates, display sets and scripts to streamline
the start-up process.
Tactician®One, complemented by Tactician’s broad range of target
marketing software products and services, can be used to deliver ROI and value
to executives and marketing and sales professionals in many industries:
- Retail executives use it to optimize market coverage and store
performance, and to streamline localized target marketing.
- Real Estate professionals use it to close deals with accurate and well-presented
reports and maps.
- Pharmaceutical and Healthcare professionals use Tactician®One to
optimize sales coverage, balance workloads and reduce drive time.
- Finance and Insurance marketers use it to make geographically targeted
resource and investment decisions that enhance profits, reduce risk and
increase margins.
- CPG, Manufacturing and Distribution companies deploy the Tactician®One
platform to balance opportunities, set distribution targets,
drive co-op dollars further and build brand equity.
- Media companies
use it to develop highly effective direct mail and newspaper targeting systems.
The new release of Tactician®One is available immediately.
About Tactician Corporation
Headquartered in Andover, Massachusetts, Tactician Corporation is a leading software and services
provider of integrated sales, marketing and media solutions used for developing and executing geographically
targeted resource and investment decisions. Since 1988, Tactician has demonstrated a superior track record
of product innovation, delivery of desktop, online and custom products, and outstanding support of
state-of-the-art, robust geographic marketing solutions. For more information about Tactician, please
visit www.tactician.com.
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