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Simmons Consumer Behavior - Apparel
Based on the latest "doublebase" Simmons Market Research Bureau (SMRB) surveys, this consumer behavior database offers insight into the consumption patterns and preferences of consumers. Variables are
available in raw numbers, percentages and indices.
The Apparel database includes these variables:
- Bought Men's Apparel Last Yr (Adult Popn)
- Bought Men's Overcoat/Topcoat Last Yr (Adult Popn)
- Bought Men's Leather Jacket Last Yr (Adult Popn)
- Bought Men's Raincoat/All Weather Coat Last Yr (Adult Popn)
- Bought Men's Suit Last Yr (Adult Popn)
- Bought Men's Sport Coat/Blazer Last Yr (Adult Popn)
- Bought Men's Slacks/Pants (Excluding Jeans) Last Yr (Adult Popn)
- Bought Men's Sweater Last Yr (Adult Popn)
- Bought Men's Regular/Dress Shirt Last Yr (Adult Popn)
- Bought Men's Necktie Last Yr (Adult Popn)
- Bought Men's Belt Last Yr (Adult Popn)
- Bought Men's Gloves Last Yr (Adult Popn)
- Bought Men's Non-Prescription Sunglasses Last Yr (Adult Popn)
- Bought Men's Scarf Last Yr (Adult Popn)
- Bought Men's Wallet Last Yr (Adult Popn)
- Bought Men's Shoes Last Yr- Athletic (Adult Popn)
- Bought Men's Shoes Last Yr- Other (Adult Popn)
- Bought Men's Shoes Last Yr- Boots (Excluding Work Boots) (Adult Popn)
- Bought Men's Socks Last Yr (Adult Popn)
- Bought Men's Shoes Last Yr- Slippers (Adult Popn)
- Bought Men's Sweats Last Yr (Adult Popn)
- Bought Men's Sport Shirt Last Yr- All Types (Adult Popn)
- Bought Men's T-shirt (Outerwear) Last Yr (Adult Popn)
- Bought Men's Jeans Last Yr (Adult Popn)
- Bought Men's Gym/Jogging/Workout Clothes Last Yr- Other (Adult Popn)
- Bought Men's Ski Clothes (Excluding Boots) Last Yr (Adult Popn)
- Bought Men's Swim Suit Last Yr (Adult Popn)
- Bought Men's Utility/Work Clothes/Work Boots Last Yr (Adult Popn)
- Bought Men's Underwear Last Yr (Adult Popn)
- Bought Men's Nightwear/Pajamas Last Yr (Adult Popn)
- Bought Women's Apparel Last Yr (Adult Popn)
- Bought Women's Overcoat/Jacket Last Yr (Adult Popn)
- Bought Women's Fur Jacket/Coat Last Yr- Synthetic/Fake (Adult Popn)
- Bought Women's Fur Jacket/Coat Last Yr- Real (Adult Popn)
- Bought Women's Blazer/Jacket (Suit Type) Last Yr (Adult Popn)
- Bought Women's Raincoat/All Weather Coat Last Yr (Adult Popn)
- Bought Women's Leather Jacket Last Yr (Adult Popn)
- Bought Women's Suit Last Yr (Adult Popn)
- Bought Women's Heavyweight/Ski Jacket Last Yr (Adult Popn)
- Bought Women's Ski Clothes (Excluding Boots) Last Yr (Adult Popn)
- Bought Women's Shoes Last Yr- Athletic (Adult Popn)
- Bought Women's Shoes Last Yr- Other (Adult Popn)
- Bought Women's Shoes Last Yr- Boots (Excluding Work Boots) (Adult Popn)
- Bought Women's Skirt Last Yr (Adult Popn)
- Bought Women's Dress Last Yr (Adult Popn)
- Bought Women's Slacks/Pants (Excluding Jeans) Last Yr (Adult Popn)
- Bought Women's Sweater Last Yr (Adult Popn)
- Bought Women's Belt Last Yr (Adult Popn)
- Bought Women's Gloves Last Yr (Adult Popn)
- Bought Women's Non-Prescription Sunglasses Last Yr (Adult Popn)
- Bought Women's Purse/Handbag Last Yr (Adult Popn)
- Bought Women's Wallet Last Yr (Adult Popn)
- Bought Women's Scarf Last Yr (Adult Popn)
- Bought Women's Swim Suit Last Yr (Adult Popn)
- Bought Women's T-shirt Last Yr (Adult Popn)
- Bought Women's Jeans Last Yr (Adult Popn)
- Bought Women's Utility/Work Clothes/Work Boots Last Yr (Adult Popn)
- Bought Women's Blouse/Shirt Last Yr (Adult Popn)
- Bought Women's Sweats Last Yr (Adult Popn)
- Bought Women's Gym/Jogging/Workout Clothes Last Yr- Other (Adult Popn)
- Bought Women's Nightgown/Pajamas Last Yr (Adult Popn)
- Bought Women's Lingerie Last Yr- Other (Adult Popn)
- Bought Women's Shoes Last Yr- Slippers (Adult Popn)
- Bought Women's Lingerie Last Yr- Bras (Adult Popn)
- Bought Women's Lingerie Last Yr- Panties (Adult Popn)
- Bought Women's Lingerie Last Yr- Regular Pantyhose (Adult Popn)
- Bought Women's Lingerie Last Yr- Control Top Pantyhose (Adult Popn)
- Bought Women's Lingerie Last Yr- Support Pantyhose (Adult Popn)
- Bought Women's Lingerie Last Yr- Tights (Adult Popn)
- Bought Women's Lingerie Last Yr- Kneehigh Hose (Excluding Socks) (Adult Popn)
- Bought Women's Lingerie Last Yr- Socks (Adult Popn)
- Bought Jeans Last Yr (Adult Popn)
- Bought Licensed Sports Clothing Last Yr (Adult Popn)
- Bought Licensed Sports Fleece Bottoms (Sweatpants) Last Yr (Adult Popn)
- Bought Licensed Sports Fleece Tops (Sweatshirts) Last Yr (Adult Popn)
- Bought Licensed Sports Hats/Caps Last Yr (Adult Popn)
- Bought Licensed Sports Jackets Last Yr (Adult Popn)
- Bought Licensed Sports Knits/Shirts Last Yr (Adult Popn)
- Bought Licensed Sports Shorts Last Yr (Adult Popn)
- Bought Licensed Sports Team Uniform (Top/Bottoms) Last Yr (Adult Popn)
- Bought Licensed Sports T-shirts Last Yr (Adult Popn)
- Bought Sneakers/Athletic Shoes/Sports Shoes Last Yr (Adult Popn)
- Bought Sneakers/Athletic Shoes/Sports Shoes Last Yr- Aerobic (Adult Popn)
- Bought Sneakers/Athletic Shoes/Sports Shoes Last Yr- Basketball (Adult Popn)
- Bought Sneakers/Athletic Shoes/Sports Shoes Last Yr- Casual Sneakers (Adult Popn)
- Bought Sneakers/Athletic Shoes/Sports Shoes Last Yr- Cross Training (Adult Popn)
- Bought Sneakers/Athletic Shoes/Sports Shoes Last Yr- Exercise Walking (Adult Popn)
- Bought Sneakers/Athletic Shoes/Sports Shoes Last Yr- Hiking (Adult Popn)
- Bought Sneakers/Athletic Shoes/Sports Shoes Last Yr- Jogging/Running (Adult Popn)
- Bought Sneakers/Athletic Shoes/Sports Shoes Last Yr- Tennis (Adult Popn)
- Bought Watch For Self Last Yr (Adult Popn)
- Bought Watch for Someone Else Last Yr (Adult Popn)
- Bought Children's Clothing Last Yr (Hhd)
- Bought Children's Clothing Last Yr- Kids <1 Year (Hhd)
- Bought Children's Clothing Last Yr- Kids 1-5 Years (Hhd)
- Bought Children's Clothing Last Yr- Kids 6-11 Years (Hhd)
- Bought Children's Clothing Last Yr- Kids <1 Year- Spent $150 Or More (Hhd)
- Bought Children's Clothing Last Yr- Kids <1 Year- Spent $100-$149 (Hhd)
- Bought Children's Clothing Last Yr- Kids <1 Year- Spent $50-$99 (Hhd)
- Bought Children's Clothing Last Yr- Kids <1 Year- Spent Under $50 (Hhd)
- Bought Children's Clothing Last Yr- Kids 1-5 Years- Spent $150 Or More (Hhd)
- Bought Children's Clothing Last Yr- Kids 1-5 Years- Spent $100-$149 (Hhd)
- Bought Children's Clothing Last Yr- Kids 1-5 Years- Spent $50-$99 (Hhd)
- Bought Children's Clothing Last Yr- Kids 1-5 Years- Spent Under $50 (Hhd)
- Bought Children's Clothing Last Yr- Kids 6-11 Years- Spent $150 Or More (Hhd)
- Bought Children's Clothing Last Yr- Kids 6-11 Years- Spent $100-$149 (Hhd)
- Bought Children's Clothing Last Yr- Kids 6-11 Years- Spent $50 -$99 (Hhd)
- Bought Children's Clothing Last Yr- Kids 6-11 Years- Spent Under $50 (Hhd)
- Bought Children's Clothing Last Yr- All Children- Spent $400 Or More (Hhd)
- Bought Children's Clothing Last Yr- All Children- Spent $250-$399 (Hhd)
- Bought Children's Clothing Last Yr- All Children- Spent $200-$249 (Hhd)
- Bought Children's Clothing Last Yr- All Children- Spent $150-$199 (Hhd)
- Bought Children's Clothing Last Yr- All Children- Spent $100-$149 (Hhd)
- Bought Children's Clothing Last Yr- All Children- Spent $50-$99 (Hhd)
- Bought Children's Clothing Last Yr- All Children- Spent Under $50 (Hhd)
- Used Disposable Diapers/Training Pants Last 6 Months (Hhd)
- Used Disposable Diapers/Training Pants Last 6 Months- Huggies (Hhd)
- Used Disposable Diapers/Training Pants Last 6 Months- Pampers (Hhd)
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