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Simmons Consumer Behavior - Cable Television

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Based on the latest "doublebase" Simmons Market Research Bureau (SMRB) surveys, this consumer behavior database offers insight into the consumption patterns and preferences of consumers. Variables are available in raw numbers, percentages and indices.

The Cable Television database includes these variables:

  • Cable TV/Premium Channels Last Week- A&E (Adult Popn)
  • Cable TV/Premium Channels Last Week- ABC Family (Adult Popn)
  • Cable TV/Premium Channels Last Week- Adult Swim (Adult Popn)
  • Cable TV/Premium Channels Last Week- AMC (American Movie Classics) (Adult Popn)
  • Cable TV/Premium Channels Last Week- Animal Planet (Adult Popn)
  • Cable TV/Premium Channels Last Week- BBC America (Adult Popn)
  • Cable TV/Premium Channels Last Week- BET (Black Entertainment TV) (Adult Popn)
  • Cable TV/Premium Channels Last Week- Bloomberg Television (Adult Popn)
  • Cable TV/Premium Channels Last Week- Bravo (Adult Popn)
  • Cable TV/Premium Channels Last Week- Cartoon Network (Adult Popn)
  • Cable TV/Premium Channels Last Week- Cinemax (Adult Popn)
  • Cable TV/Premium Channels Last Week- CMT (Country Music Television) (Adult Popn)
  • Cable TV/Premium Channels Last Week- CNBC (Adult Popn)
  • Cable TV/Premium Channels Last Week- CNN (Cable News Network) (Adult Popn)
  • Cable TV/Premium Channels Last Week- CNN Headline News (Adult Popn)
  • Cable TV/Premium Channels Last Week- Comedy Central (Adult Popn)
  • Cable TV/Premium Channels Last Week- Court TV (Courtroom Television) (Adult Popn)
  • Cable TV/Premium Channels Last Week- Discovery Channel (Adult Popn)
  • Cable TV/Premium Channels Last Week- Discovery Health Channel (Adult Popn)
  • Cable TV/Premium Channels Last Week- Discovery Home (Adult Popn)
  • Cable TV/Premium Channels Last Week- Discovery Times (Adult Popn)
  • Cable TV/Premium Channels Last Week- Disney Channel (Adult Popn)
  • Cable TV/Premium Channels Last Week- DIY (Do-It-Yourself) (Adult Popn)
  • Cable TV/Premium Channels Last Week- E (Entertainment TV) (Adult Popn)
  • Cable TV/Premium Channels Last Week- Encore (Adult Popn)
  • Cable TV/Premium Channels Last Week- ESPN (Adult Popn)
  • Cable TV/Premium Channels Last Week- ESPN2 (Adult Popn)
  • Cable TV/Premium Channels Last Week- ESPN Classic (Adult Popn)
  • Cable TV/Premium Channels Last Week- ESPN News (Adult Popn)
  • Cable TV/Premium Channels Last Week- FamilyNet (Adult Popn)
  • Cable TV/Premium Channels Last Week- Fine Living (Adult Popn)
  • Cable TV/Premium Channels Last Week- Food Network (Adult Popn)
  • Cable TV/Premium Channels Last Week- Fox News Channel (Adult Popn)
  • Cable TV/Premium Channels Last Week- FSN (Formerly Fox Sports Network) (Adult Popn)
  • Cable TV/Premium Channels Last Week- Fuse (Adult Popn)
  • Cable TV/Premium Channels Last Week- FX (Adult Popn)
  • Cable TV/Premium Channels Last Week- G4 (Formerly G4TechTV) (Adult Popn)
  • Cable TV/Premium Channels Last Week- GAC (Great American Country) (Adult Popn)
  • Cable TV/Premium Channels Last Week- The Golf Channel (Adult Popn)
  • Cable TV/Premium Channels Last Week- GSN (Formerly Game Show Network) (Adult Popn)
  • Cable TV/Premium Channels Last Week- Hallmark Channel (Adult Popn)
  • Cable TV/Premium Channels Last Week- HBO (Home Box Office) (Adult Popn)
  • Cable TV/Premium Channels Last Week- HGTV (Home and Garden Television) (Adult Popn)
  • Cable TV/Premium Channels Last Week- The History Channel) (Adult Popn)
  • Cable TV/Premium Channels Last Week- IFC (Independent Film Channel) (Adult Popn)
  • Cable TV/Premium Channels Last Week- In Demand (Adult Popn)
  • Cable TV/Premium Channels Last Week- INSP (Inspirational Network) (Adult Popn)
  • Cable TV/Premium Channels Last Week- Lifetime (Adult Popn)
  • Cable TV/Premium Channels Last Week- Lifetime Movie Network (Adult Popn)
  • Cable TV/Premium Channels Last Week- The Movie Channel (TMC) (Adult Popn)
  • Cable TV/Premium Channels Last Week- MSNBC (Adult Popn)
  • Cable TV/Premium Channels Last Week- MTV (Music Television) (Adult Popn)
  • Cable TV/Premium Channels Last Week- MTV2 (Adult Popn)
  • Cable TV/Premium Channels Last Week- National Geographic Channel (Adult Popn)
  • Cable TV/Premium Channels Last Week- Nick At Nite (Adult Popn)
  • Cable TV/Premium Channels Last Week- Nickelodeon (Adult Popn)
  • Cable TV/Premium Channels Last Week- The Outdoor Channel (Adult Popn)
  • Cable TV/Premium Channels Last Week- OLN (Outdoor Life Network) (Adult Popn)
  • Cable TV/Premium Channels Last Week- Oxygen (Adult Popn)
  • Cable TV/Premium Channels Last Week- The Science Channel (Adult Popn)
  • Cable TV/Premium Channels Last Week- Sci-Fi Channel (Adult Popn)
  • Cable TV/Premium Channels Last Week- Showtime (Adult Popn)
  • Cable TV/Premium Channels Last Week- Soapnet (Adult Popn)
  • Cable TV/Premium Channels Last Week- Speed Channel (Adult Popn)
  • Cable TV/Premium Channels Last Week- Spike TV (Adult Popn)
  • Cable TV/Premium Channels Last Week- Starz (Adult Popn)
  • Cable TV/Premium Channels Last Week- Style (Adult Popn)
  • Cable TV/Premium Channels Last Week- Sundance Channel (Adult Popn)
  • Cable TV/Premium Channels Last Week- Superstation/WGN (Adult Popn)
  • Cable TV/Premium Channels Last Week- TBS Superstation (Adult Popn)
  • Cable TV/Premium Channels Last Week- TLC (The Learning Channel) (Adult Popn)
  • Cable TV/Premium Channels Last Week- Toon Disney (Adult Popn)
  • Cable TV/Premium Channels Last Week- Travel Channel (Adult Popn)
  • Cable TV/Premium Channels Last Week- TCM (Turner Classic Movies) (Adult Popn)
  • Cable TV/Premium Channels Last Week- TNT (Turner Network Television) (Adult Popn)
  • Cable TV/Premium Channels Last Week- TV Guide Channel (Adult Popn)
  • Cable TV/Premium Channels Last Week- TV Land (Adult Popn)
  • Cable TV/Premium Channels Last Week- USA Network (Adult Popn)
  • Cable TV/Premium Channels Last Week- VH1 (Video Hits One) (Adult Popn)
  • Cable TV/Premium Channels Last Week- WE (Women's Entertainment) (Adult Popn)
  • Cable TV/Premium Channels Last Week- The Weather Channel (Adult Popn)
  • Cable TV/Premium Channels Last Week- None (Adult Popn)
  • Cable TV/Premium Channels Last Week- Other Cable Networks (Adult Popn)
  • Get TV Program Info Most Often From Interactive Program Guide (Adult Popn)
  • Get TV Program Info Most Often From Internet (Adult Popn)
  • Get TV Program Info Most Often From Local Cable Listings Channel (Adult Popn)
  • Get TV Program Info Most Often From Monthly Cable Guide (Adult Popn)
  • Get TV Program Info Most Often From Newspapers (Adult Popn)
  • Get TV Program Info Most Often From Radio (Adult Popn)
  • Get TV Program Info Most Often From Sunday TV Magazine (Adult Popn)
  • Get TV Program Info Most Often From TV Guide Magazine (Adult Popn)
  • Get TV Program Info Most Often From Word Of Mouth (Adult Popn)
  • Get TV Program Info Most Often From Other (Adult Popn)
  • Watch Television Home Shopping (Adult Popn)
  • Watch Television Home Shopping Last 3 Mos- Home Shopping Network (HSN) (Adult Popn)
  • Watch Television Home Shopping Last 3 Mos- Quality Value Convenience (QVC) (Adult Popn)
  • Watch Television Home Shopping Last 3 Mos- Shop At Home (Adult Popn)
  • Watch Television Home Shopping Last 3 Mos- ShopNBC (Adult Popn)
  • Watch Television Home Shopping Last 3 Mos- Other (Adult Popn)
  • Local TV News- Viewed Early/Late Last 7 Days (Adult Popn)
  • Cable TV/Satellite Premium Channels- Subscribe Cable TV (Hhd)
  • Cable TV/Satellite Premium Channels- Subscribe Digital Cable (Hhd)
  • Cable TV/Satellite Premium Channels- Satellite Dish (Hhd)
  • Cable TV/Satellite Premium Channels- Satellite Dish- DirecTV (Hhd)
  • Cable TV/Satellite Premium Channels- Satellite Dish- Dish Network (Echostar) (Hhd)
  • Cable TV/Satellite Premium Channels- Satellite Dish- Other (Hhd)
  • Cable TV/Satellite Premium Channels- Currently Receive Cinemax (Hhd)
  • Cable TV/Satellite Premium Channels- Currently Receive Encore (Hhd)
  • Cable TV/Satellite Premium Channels- Currently Receive HBO (Home Box Office) (Hhd)
  • Cable TV/Satellite Premium Channels- Currently Receive The Movie Channel (Hhd)
  • Cable TV/Satellite Premium Channels- Currently Receive Showtime (Hhd)
  • Cable TV/Satellite Premium Channels- Currently Receive Starz (Hhd)
  • Cable TV/Satellite Premium Channels- Currently Receive Other Pay Channels (Hhd)
  • Cable TV/Satellite Premium Channels- Currently Receive None (Hhd)
  • Cable TV/Satellite Premium Channels- Pay Per View TV- HH Has Access (Hhd)
  • Viewed Pay-Per-View Show 5 or More Times Last Month (Hhd)
  • Watched Pay-Per-View Sports (Hhd)
  • Cable TV/Satellite Premium Channels- Viewed Pay Per View Movies (Hhd)
  • Cable TV/Satellite Premium Channels- Viewed Adult Pay Per View TV (Hhd)
  • Cable TV/Satellite Premium Channels- HH Has Video-On-Demand (Hhd)
  • Cable TV/Satellite Premium Channels- Watched Video-On-Demand Movies Last Yr (Hhd)
  • Cable TV/Satellite Premium Channels- Watched Premium Chan Video-On-Demand Last Yr (Hhd)
  • Cable TV/Satellite Premium Channels- Watched Other Video-On-Demand Last Yr (Hhd)

 
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