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Simmons Consumer Behavior & Attitudes - Computers & Technology

How to Buy
For pricing and purchasing information, please contact the Tactician Sales Department at sales@tactician.com.

Based on the latest "doublebase" Simmons Market Research Bureau (SMRB) surveys, this consumer behavior database offers insight into the consumption patterns and preferences of consumers. Variables are available in raw numbers, percentages and indices.

The Computers & Technology database includes these variables:

Attitudes variables:

  • Technology- Ask Friends' Advice Before Buy Electronics (Adult Popn)
  • Technology- Computers Confuse Me/Never Get Used To Them (Adult Popn)
  • Technology- Friends Ask My Advice Buy Electronic Equipment (Adult Popn)
  • Technology- I'm First Of Friends Have New Electronic Equipment (Adult Popn)
  • Technology- Like Idea Of Digital TV (Adult Popn)
  • Technology- Like Info About Electronic Item Before Buy (Adult Popn)
  • Technology- Like To Learn About Computer Tech/Web (Adult Popn)
  • Technology- Love To Buy New Gadgets/Appliances (Adult Popn)
  • Technology- Pay Anything For Electronic Product I Want (Adult Popn)
  • Technology- Shop For Best Deal In Electronic Equipment (Adult Popn)
  • Technology- Try To Keep Up With Developments in Technology (Adult Popn)

Behavior variables:

  • Computer Peripherals/Accessories- HH Owns CD Burner (Hhd)
  • Computer Peripherals/Accessories- HH Owns CD-Rom Drive (Hhd)
  • Computer Peripherals/Accessories- HH Owns DVD Burner (Hhd)
  • Computer Peripherals/Accessories- HH Owns DVD Player (Hhd)
  • Computer Peripherals/Accessories- HH Owns Ink Jet Printer (Hhd)
  • Computer Peripherals/Accessories- HH Owns Joystick/Paddles (Hhd)
  • Computer Peripherals/Accessories- HH Owns Laser Printer (Hhd)
  • Computer Peripherals/Accessories- HH Owns Microphone (Hhd)
  • Computer Peripherals/Accessories- HH Owns Modem/Phone Attachment (Hhd)
  • Computer Peripherals/Accessories- HH Owns Optical Scanner (Hhd)
  • Computer Peripherals/Accessories- HH Owns Speakers (Hhd)
  • Computer Peripherals/Accessories- HH Owns USB Flash Drive (Portable) (Hhd)
  • Computer Peripherals/Accessories- HH Owns Video/Webcam (Hhd)
  • Computer Peripherals/Accessories- HH Owns Zip Drive (Hhd)
  • Computer Peripherals/Accessories- HH Owns Other (Hhd)
  • Computer Peripherals/Accessories- HH Owns Own Any (Hhd)
  • HH Have Internet Phone (Voice Over IP) (Hhd)
  • Home Personal Computer- HH Own (Hhd)
  • Home Personal Computer- # HH Owns- 4 or More (Hhd)
  • Home Personal Computer- # HH Owns- 3 (Hhd)
  • Home Personal Computer- # HH Owns- 2 (Hhd)
  • Home Personal Computer- # HH Owns- 1 (Hhd)
  • Home Personal Computer- Home Network- HH Has One (Hhd)
  • Home Personal Computer- Wired and Wireless Home Network (Hhd)
  • Home Personal Computer- Wired/Cable Home Network (Hhd)
  • Home Personal Computer- Wireless Home Network (Hhd)
  • Home Personal Computer- Most Recent Purchase- 5 Years Ago Or More (Hhd)
  • Home Personal Computer- Most Recent Purchase- 4-5 Years Ago (Hhd)
  • Home Personal Computer- Most Recent Purchase- 3-4 Years Ago (Hhd)
  • Home Personal Computer- Most Recent Purchase- 2-3 Years Ago (Hhd)
  • Home Personal Computer- Most Recent Purchase- 1-2 Years Ago (Hhd)
  • Home Personal Computer- Most Recent Purchase- <1 Year Ago (Hhd)
  • Home Personal Computer- HH Uses For Accounting (Hhd)
  • Home Personal Computer- HH Uses For Business Analysis/Forecasting (Hhd)
  • Home Personal Computer- HH Uses For Computer Games (Hhd)
  • Home Personal Computer- HH Uses For Desktop Publishing (Hhd)
  • Home Personal Computer- HH Uses For Digital Camera Photo Editing (Hhd)
  • Home Personal Computer- HH Uses For Education (Hhd)
  • Home Personal Computer- HH Uses For Filing/Database Management (Hhd)
  • Home Personal Computer- HH Uses For Graphics/Presentation (Hhd)
  • Home Personal Computer- HH Uses For Home Banking (Hhd)
  • Home Personal Computer- HH Uses For Home Shopping (Hhd)
  • Home Personal Computer- HH Uses For Internet/E-mail (Hhd)
  • Home Personal Computer- HH Uses For Networking (Sharing 2 Devices) (Hhd)
  • Home Personal Computer- HH Uses For Personal Financial Management (Hhd)
  • Home Personal Computer- HH Uses For Programming (Hhd)
  • Home Personal Computer- HH Uses For News/Information/Data Service (Hhd)
  • Home Personal Computer- HH Uses For Taxes (Hhd)
  • Home Personal Computer- HH Uses For Telecommuting (Hhd)
  • Home Personal Computer- HH Uses For Time Management (Hhd)
  • Home Personal Computer- HH Uses For Travel Planning (Hhd)
  • Home Personal Computer- HH Uses For Word Processing (Hhd)
  • Home Personal Computer- HH Uses For Other (Hhd)
  • Personal Computers At Home- Most Recent Purchase- $4000 Or More (Hhd)
  • Personal Computers At Home- Most Recent Purchase- $3000-$3999 (Hhd)
  • Personal Computers At Home- Most Recent Purchase- $2000-$2999 (Hhd)
  • Personal Computers At Home- Most Recent Purchase- $1000-$1999 (Hhd)
  • Personal Computers At Home- Most Recent Purchase- $500-$599 (Hhd)
  • Personal Computers At Home- Most Recent Purchase- Less Than $500 (Hhd)
  • Personal Computers At Home- #CDs HH Bought Last Yr- 21 Or More (Hhd)
  • Personal Computers At Home- #CDs HH Bought Last Yr- 10-20 (Hhd)
  • Personal Computers At Home- #CDs HH Bought Last Yr- Less Than 10 (Hhd)
  • Personal Computers At Home- #CDs HH Bought Last Yr- None (Hhd)
  • Planned Computer Purchase- Intend To Purchase In Next 18 Months (Hhd)
  • Software- Types Owned- Anti-Virus Software (Hhd)
  • Software- Types Owned- Business Software (Accounting/Payroll/Etc) (Hhd)
  • Software- Types Owned- Communications/E-Mail (Hhd)
  • Software- Types Owned- Desktop Publishing (Hhd)
  • Software- Types Owned- Educational Software (Hhd)
  • Software- Types Owned- Filing/Database (Hhd)
  • Software- Types Owned- Games/Recreation (Hhd)
  • Software- Types Owned- Graphics/Presentation Software (Hhd)
  • Software- Types Owned- Internet Firewall Security (Hhd)
  • Software- Types Owned- Personal Finance Software (Hhd)
  • Software- Types Owned- Personal Information Management (Hhd)
  • Software- Types Owned- Programming Language/Aids (Hhd)
  • Software- Types Owned- Remote Access (Hhd)
  • Software- Types Owned- Time Management (Hhd)
  • Software- Types Owned- Spreadsheets (Hhd)
  • Software- Types Owned- Utilities (Hhd)
  • Software- Types Owned- Word Processing (Hhd)
  • Software- Types Owned- Other Types (Hhd)
  • Software- Amount Spent Last Yr- $500 Or More (Hhd)

 
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