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Simmons Consumer Behavior - Fitness & Sports

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Based on the latest "doublebase" Simmons Market Research Bureau (SMRB) surveys, this consumer behavior database offers insight into the consumption patterns and preferences of consumers. Variables are available in raw numbers, percentages and indices.

The Fitness & Sports database includes these variables:

  • Physical Fitness Programs- Exercise Regularly Last Yr (Adult Popn)
  • Physical Fitness Programs- Exercise At Home (Adult Popn)
  • Physical Fitness Programs- Exercise At Private Club (Adult Popn)
  • Physical Fitness Programs- Exercise At YMCA/YWCA (Adult Popn)
  • Physical Fitness Programs- Exercise At Other Facility (Adult Popn)
  • Physical Fitness Programs- Exercise 5 or More Times A Week (Adult Popn)
  • Sports/Fitness Last Yr- Aerobics (Adult Popn)
  • Sports/Fitness Last Yr- Archery (Adult Popn)
  • Sports/Fitness Last Yr- Auto Racing/Rallying (Adult Popn)
  • Sports/Fitness Last Yr- Backpacking/Hiking (Adult Popn)
  • Sports/Fitness Last Yr- Baseball (Adult Popn)
  • Sports/Fitness Last Yr- Basketball (Adult Popn)
  • Sports/Fitness Last Yr- Bicycling- Mountain/Road (Adult Popn)
  • Sports/Fitness Last Yr- Bicycling- Stationary (Adult Popn)
  • Sports/Fitness Last Yr- Billiards/Pool (Adult Popn)
  • Sports/Fitness Last Yr- Bowling (Adult Popn)
  • Sports/Fitness Last Yr- Camping Trips (Overnight) (Adult Popn)
  • Sports/Fitness Last Yr- Canoeing/Kayaking (Adult Popn)
  • Sports/Fitness Last Yr- Downhill/Cross Country Snow Skiing (Adult Popn)
  • Sports/Fitness Last Yr- Fitness Walking/Exercise Walking (Adult Popn)
  • Sports/Fitness Last Yr- Fly Fishing (Adult Popn)
  • Sports/Fitness Last Yr- Football (Adult Popn)
  • Sports/Fitness Last Yr- Freshwater Fishing (Adult Popn)
  • Sports/Fitness Last Yr- Golf (Adult Popn)
  • Sports/Fitness Last Yr- Hockey (Adult Popn)
  • Sports/Fitness Last Yr- Horseback Riding (Adult Popn)
  • Sports/Fitness Last Yr- Hunting (Adult Popn)
  • Sports/Fitness Last Yr- Ice Skating (Adult Popn)
  • Sports/Fitness Last Yr- In-line Skating/Roller Skating (Adult Popn)
  • Sports/Fitness Last Yr- Jet Skiing/Wave Running/Water Biking (Adult Popn)
  • Sports/Fitness Last Yr- Jogging/Running (Adult Popn)
  • Sports/Fitness Last Yr- Karate/Martial Arts/Kickboxing (Adult Popn)
  • Sports/Fitness Last Yr- Motorcycling (Adult Popn)
  • Sports/Fitness Last Yr- Mountain/Rock Climbing (Adult Popn)
  • Sports/Fitness Last Yr- Power Boating (Adult Popn)
  • Sports/Fitness Last Yr- Racquetball (Adult Popn)
  • Sports/Fitness Last Yr- Rowing- Stationary/Outdoor (Adult Popn)
  • Sports/Fitness Last Yr- Sailing (Adult Popn)
  • Sports/Fitness Last Yr- Saltwater Fishing (Adult Popn)
  • Sports/Fitness Last Yr- Skateboarding (Adult Popn)
  • Sports/Fitness Last Yr- Sking Diving/Snorkeling (Adult Popn)
  • Sports/Fitness Last Yr- Snowboarding (Adult Popn)
  • Sports/Fitness Last Yr- Snowmobiling (Adult Popn)
  • Sports/Fitness Last Yr- Soccer (Adult Popn)
  • Sports/Fitness Last Yr- Softball (Adult Popn)
  • Sports/Fitness Last Yr- Surfing/Windsurfing (Adult Popn)
  • Sports/Fitness Last Yr- Swimming (Adult Popn)
  • Sports/Fitness Last Yr- Target Shooting (Adult Popn)
  • Sports/Fitness Last Yr- Tennis (Adult Popn)
  • Sports/Fitness Last Yr- Using Cardio Machine (Adult Popn)
  • Sports/Fitness Last Yr- Volleyball (Adult Popn)
  • Sports/Fitness Last Yr- Water Skiing (Adult Popn)
  • Sports/Fitness Last Yr- Weight Training (Adult Popn)
  • Sports/Fitness Last Yr- Yoga (Adult Popn)
  • Sports/Fitness Last Yr- Other Sports (Adult Popn)
  • Sports/Fitness Last Yr- None Of These (Adult Popn)
  • Sports/Fitness Last Yr- Don't Know/No Answer (Adult Popn)

 
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