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Simmons Consumer Behavior - Games & Toys

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Based on the latest "doublebase" Simmons Market Research Bureau (SMRB) surveys, this consumer behavior database offers insight into the consumption patterns and preferences of consumers. Variables are available in raw numbers, percentages and indices.

The Games & Toys database includes these variables:

  • Bought Games and Toys Last Yr (Adult Popn)
  • Bought Games and Toys Last Yr- Action Figures/Robots/Accessories (Adult Popn)
  • Bought Games and Toys Last Yr- Board Games (Adult Popn)
  • Bought Games and Toys Last Yr- Cars/Trucks (Adult Popn)
  • Bought Games and Toys Last Yr- Children's Books (Adult Popn)
  • Bought Games and Toys Last Yr- Construction Toys (Adult Popn)
  • Bought Games and Toys Last Yr- Electronic Dolls/Animals (Adult Popn)
  • Bought Games and Toys Last Yr- Electronic Educational Toys (Adult Popn)
  • Bought Games and Toys Last Yr- Fashion Dolls (Adult Popn)
  • Bought Games and Toys Last Yr- Infant Toys (Adult Popn)
  • Bought Games and Toys Last Yr- Large/Baby Dolls (Adult Popn)
  • Bought Games and Toys Last Yr- Other Educational Toys/Games (Adult Popn)
  • Bought Games and Toys Last Yr- Play Sports Equipment (Adult Popn)
  • Bought Games and Toys Last Yr- Plush Dolls/Animals (Adult Popn)
  • Bought Games and Toys Last Yr- Pre-school Toys (Adult Popn)
  • Bought Games and Toys Last Yr- Video Games (Adult Popn)
  • Bought Games and Toys Last Yr- Word Games (Adult Popn)
  • Bought Games and Toys Last Yr- Other (Adult Popn)
  • Games and Toys- Total Expenditures- $200 Or More (Adult Popn)
  • Games and Toys- Total Expenditures- $100- $199 (Adult Popn)
  • Games and Toys- Total Expenditures- $50- $99 (Adult Popn)
  • Games and Toys- Total Expenditures- $25-$49 (Adult Popn)
  • Games and Toys- Total Expenditures- Under $25 (Adult Popn)

 

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