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Simmons Consumer Behavior - Media Quintiles
Based on the latest "doublebase" Simmons Market Research Bureau (SMRB) surveys, this consumer behavior database offers insight into the consumption patterns and preferences of consumers. Variables are
available in raw numbers, percentages and indices.
The Media Quintiles database includes these variables:
- Media Quintiles- Cable TV 1 (Highest) (Adult Popn)
- Media Quintiles- Cable TV 2 (2nd Highest) (Adult Popn)
- Media Quintiles- Cable TV 3 (Middle) (Adult Popn)
- Media Quintiles- Cable TV 4 (2nd Lowest) (Adult Popn)
- Media Quintiles- Cable TV 5 (Lowest) (Adult Popn)
- Media Quintiles- Magazine 1 (Highest) (Adult Popn)
- Media Quintiles- Magazine 2 (2nd Highest) (Adult Popn)
- Media Quintiles- Magazine 3 (Middle) (Adult Popn)
- Media Quintiles- Magazine 4 (2nd Lowest) (Adult Popn)
- Media Quintiles- Magazine 5 (Lowest) (Adult Popn)
- Media Quintiles- Newspaper (Weekday/Weekend) 1 (Highest) (Adult Popn)
- Media Quintiles- Newspaper (Weekday/Weekend) 2 (2nd Highest) (Adult Popn)
- Media Quintiles- Newspaper (Weekday/Weekend) 3 (Middle) (Adult Popn)
- Media Quintiles- Newspaper (Weekday/Weekend) 4 (2nd Lowest) (Adult Popn)
- Media Quintiles- Newspaper (Weekday/Weekend) 5 (Lowest) (Adult Popn)
- Media Quintiles- Radio Drive Time 1 (Highest) (Adult Popn)
- Media Quintiles- Radio Drive Time 2 (2nd Highest) (Adult Popn)
- Media Quintiles- Radio Drive Time 3 (Middle) (Adult Popn)
- Media Quintiles- Radio Drive Time 4 (2nd Lowest) (Adult Popn)
- Media Quintiles- Radio Drive Time 5 (Lowest) (Adult Popn)
- Media Quintiles- Radio All Day 1 (Highest) (Adult Popn)
- Media Quintiles- Radio All Day 2 (2nd Highest) (Adult Popn)
- Media Quintiles- Radio All Day 3 (Middle) (Adult Popn)
- Media Quintiles- Radio All Day 4 (2nd Lowest) (Adult Popn)
- Media Quintiles- Radio All Day 5 (Lowest) (Adult Popn)
- Media Quintiles- TV Prime Time 1 (Highest) (Adult Popn)
- Media Quintiles- TV Prime Time 2 (2nd Highest) (Adult Popn)
- Media Quintiles- TV Prime Time 3 (Middle) (Adult Popn)
- Media Quintiles- TV Prime Time 4 (2nd Lowest) (Adult Popn)
- Media Quintiles- TV Prime Time 5 (Lowest) (Adult Popn)
- Media Quintiles- TV Early/Late Fringe 1 (Highest) (Adult Popn)
- Media Quintiles- TV Early/Late Fringe 2 (2nd Highest) (Adult Popn)
- Media Quintiles- TV Early/Late Fringe 3 (Middle) (Adult Popn)
- Media Quintiles- TV Early/Late Fringe 4 (2nd Lowest) (Adult Popn)
- Media Quintiles- TV Early/Late Fringe 5 (Lowest) (Adult Popn)
- Media Quintiles- TV All Day 1 (Highest) (Adult Popn)
- Media Quintiles- TV All Day 2 (2nd Highest) (Adult Popn)
- Media Quintiles- TV All Day 3 (Middle) (Adult Popn)
- Media Quintiles- TV All Day 4 (2nd Lowest) (Adult Popn)
- Media Quintiles- TV All Day 5 (Lowest) (Adult Popn)
- Media Quintiles- Yellow Pages 1 (Highest) (Adult Popn)
- Media Quintiles- Yellow Pages 2 (2nd Highest) (Adult Popn)
- Media Quintiles- Yellow Pages 3 (Middle) (Adult Popn)
- Media Quintiles- Yellow Pages 4 (2nd Lowest) (Adult Popn)
- Media Quintiles- Yellow Pages 5 (Lowest) (Adult Popn)
- Media Quintiles- Outdoor 1 (Highest) (Adult Popn)
- Media Quintiles- Outdoor 2 (2nd Highest) (Adult Popn)
- Media Quintiles- Outdoor 3 (Middle) (Adult Popn)
- Media Quintiles- Outdoor 4 (2nd Lowest) (Adult Popn)
- Media Quintiles- Outdoor 5 (Lowest) (Adult Popn)
- Media Quintiles- Internet At Home (Internet Active) 1 (Highest) (Adult Popn)
- Media Quintiles- Internet At Home (Internet Active) 2 (2nd Highest) (Adult Popn)
- Media Quintiles- Internet At Home (Internet Active) 3 (Middle) (Adult Popn)
- Media Quintiles- Internet At Home (Internet Active) 4 (2nd Lowest) (Adult Popn)
- Media Quintiles- Internet At Home (Internet Active) 5 (Lowest) (Adult Popn)
- Media Quintiles- Internet At Work (Internet Active) 1 (Highest) (Adult Popn)
- Media Quintiles- Internet At Work (Internet Active) 2 (2nd Highest) (Adult Popn)
- Media Quintiles- Internet At Work (Internet Active) 3 (Middle) (Adult Popn)
- Media Quintiles- Internet At Work (Internet Active) 4 (2nd Lowest) (Adult Popn)
- Media Quintiles- Internet At Work (Internet Active) 5 (Lowest) (Adult Popn)
- Media Quintiles- Internet Home/Work (Internet Active) 1 (Highest) (Adult Popn)
- Media Quintiles- Internet Home/Work (Internet Active) 2 (2nd Highest) (Adult Popn)
- Media Quintiles- Internet Home/Work (Internet Active) 3 (Middle) (Adult Popn)
- Media Quintiles- Internet Home/Work (Internet Active) 4 (2nd Lowest) (Adult Popn)
- Media Quintiles- Internet Home/Work (Internet Active) 5 (Lowest) (Adult Popn)
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