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Simmons Consumer Behavior - Radio Dayparts
Based on the latest "doublebase" Simmons Market Research Bureau (SMRB) surveys, this consumer behavior database offers insight into the consumption patterns and preferences of consumers. Variables are
available in raw numbers, percentages and indices.
The Radio Dayparts database includes these variables:
- Radio Listening By Daypart- Mon-Sun Total (24 Hours) (Adult Popn)
- Radio Listening By Daypart- Mon-Sun Midnight-6am (Adult Popn)
- Radio Listening By Daypart- Mon-Sun 6am-Midnight (Adult Popn)
- Radio Listening By Daypart- Mon-Sun 6am-10am (Adult Popn)
- Radio Listening By Daypart- Mon-Sun 10am-3pm (Adult Popn)
- Radio Listening By Daypart- Mon-Sun 3pm-7pm (Adult Popn)
- Radio Listening By Daypart- Mon-Sun 7pm-Midnight (Adult Popn)
- Radio Listening By Daypart- Mon-Sun 6am-10am and 3pm-7pm (Adult Popn)
- Radio Listening By Daypart- Mon-Fri Total (24 Hours) (Adult Popn)
- Radio Listening By Daypart- Mon-Fri Midnight-6am (Adult Popn)
- Radio Listening By Daypart- Mon-Fri 6am-Midnight (Adult Popn)
- Radio Listening By Daypart- Mon-Fri 6am-10am (Adult Popn)
- Radio Listening By Daypart- Mon-Fri 10am-3pm (Adult Popn)
- Radio Listening By Daypart- Mon-Fri 3pm-7pm (Adult Popn)
- Radio Listening By Daypart- Mon-Fri 7pm-Midnight (Adult Popn)
- Radio Listening By Daypart- Mon-Fri Drive Time (Combined) (Adult Popn)
- Radio Listening By Daypart- Sat-Sun Total (24 Hours) (Adult Popn)
- Radio Listening By Daypart- Sat-Sun Midnight-6am (Adult Popn)
- Radio Listening By Daypart- Sat-Sun 6am-Midnight (Adult Popn)
- Radio Listening By Daypart- Sat-Sun 6am-10am (Adult Popn)
- Radio Listening By Daypart- Sat-Sun 10am-3pm (Adult Popn)
- Radio Listening By Daypart- Sat-Sun 3pm-7pm (Adult Popn)
- Radio Listening By Daypart- Sat-Sun 7pm-Midnight (Adult Popn)
- Radio Listening By Daypart- Sat-Sun 6am-10am and 3pm-7pm (Adult Popn)
- Satellite Radio- Own Sirius (Adult Popn)
- Satellite Radio- Own XM (Adult Popn)
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