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	Search: GO Products & Services Tactician Desktop Tactician Online Data & Cartography Data Sets Online Data Bundles BusinessCounts Consumer Expenditure Consumer Attitudes Consumer Behavior CrimeRisk Daytime Population Demographics Carrier Route Demographics Quarterly Population Growth Estimates Lifestyle Segments Major Shopping Centers & Malls Retail Locations Restaurant Locations Traffic Counts Wealth & Assets WeatherRisk Cartography Address Matching Modeling Solutions Consulting Services International Product Demos Simmons Consumer Behavior - Reading How to Buy For pricing and purchasing information, please contact the Tactician Sales Department at sales@tactician.com. View a Tactician Online sample report Based on the latest "doublebase" Simmons Market Research Bureau (SMRB) surveys, this consumer behavior database offers insight into the consumption patterns and preferences of consumers. Variables are available in raw numbers, percentages and indices. The Reading database includes these variables: Books- Purchased Last Yr (Adult Popn) Books- Purchased Last Yr- Audiobook (Adult Popn) Books- Purchased Last Yr- Hardcover Book (Adult Popn) Books- Purchased Last Yr- Paperback Book (Adult Popn) Books- Purchased Last Yr- Book Club (Adult Popn) Books- Purchased Last Yr- Bookstore (Adult Popn) Books- Purchased Last Yr- Online (Adult Popn) Books- Bought Last Yr- Biography/Autobiography (Adult Popn) Books- Bought Last Yr- Children (Adult Popn) Books- Bought Last Yr- Cookbooks (Adult Popn) Books- Bought Last Yr- General Fiction (Adult Popn) Books- Bought Last Yr- History (Adult Popn) Books- Bought Last Yr- Mystery (Adult Popn) Books- Bought Last Yr- Personal/Business/Self Help (Adult Popn) Books- Bought Last Yr- Religious (Adult Popn) Books- Bought Last Yr- Romance (Adult Popn) Books- Bought Last Yr- Science Fiction (Adult Popn) Books- Bought Last Yr- Sports (Adult Popn) Books- Bought Last Yr- Travel (Adult Popn) Books- Bought Last Yr- Other (Adult Popn) Books- Bought Any As Gift Last Yr (Adult Popn)     Return To Previous Page View Data Source View Data Methodology info@ tactician.com (800) 927-7666
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