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Simmons Consumer Behavior - Sports

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Based on the latest "doublebase" Simmons Market Research Bureau (SMRB) surveys, this consumer behavior database offers insight into the consumption patterns and preferences of consumers. Variables are available in raw numbers, percentages and indices.

The Sports database includes these variables:

  • TV - Occasionally Watch Cart Racing (Adult Popn)
  • TV - Frequently Watch Cart Racing (Adult Popn)
  • TV - Occasionally Watch NASCAR Racing (Adult Popn)
  • TV - Frequently Watch NASCAR Racing (Adult Popn)
  • TV - Occasionally Watch Indy Racing (Adult Popn)
  • TV - Frequently Watch Indy Racing (Adult Popn)
  • TV - Occasionally Watch NASCAR Nextel Cup Series (Adult Popn)
  • TV - Frequently Watch NASCAR Nextel Cup Series (Adult Popn)
  • TV - Occasionally Watch NASCAR Busch Series (Adult Popn)
  • TV - Frequently Watch NASCAR Busch Series (Adult Popn)
  • TV - Occasionally Watch NASCAR Craftsman Truck Series (Adult Popn)
  • TV - Frequently Watch NASCAR Craftsman Truck Series (Adult Popn)
  • TV - Occasionally Watch Arenacross (Adult Popn)
  • TV - Frequently Watch Arenacross (Adult Popn)
  • TV - Occasionally Watch Supercross (Adult Popn)
  • TV - Frequently Watch Supercross (Adult Popn)
  • TV - Occasionally Watch Open Wheel Racing (Adult Popn)
  • TV - Frequently Watch Open Wheel Racing (Adult Popn)
  • TV - Occasionally Watch College Baseball (Adult Popn)
  • TV - Frequently Watch College Baseball (Adult Popn)
  • TV - Occasionally Watch MLB Baseball Reg Season (Adult Popn)
  • TV - Frequently Watch MLB Baseball Reg Season (Adult Popn)
  • TV - Occasionally Watch MLB Baseball Post Season (Adult Popn)
  • TV - Frequently Watch MLB Baseball Post Season (Adult Popn)
  • TV - Occasionally Watch College Basketball Reg Season (Adult Popn)
  • TV - Frequently Watch College Basketball Reg Season (Adult Popn)
  • TV - Occasionally Watch College Basketball Post Season (Adult Popn)
  • TV - Frequently Watch College Basketball Post Season (Adult Popn)
  • TV - Occasionally Watch NBA Basketball Reg Season (Adult Popn)
  • TV - Frequently Watch NBA Basketball Reg Season (Adult Popn)
  • TV - Occasionally Watch NBA Basketball Post Season (Adult Popn)
  • TV - Frequently Watch NBA Basketball Post Season (Adult Popn)
  • TV - Occasionally Watch WNBA Basketball Reg Season (Adult Popn)
  • TV - Frequently Watch WNBA Basketball Reg Season (Adult Popn)
  • TV - Occasionally Watch WNBA Basketball Post Season (Adult Popn)
  • TV - Frequently Watch WNBA Basketball Post Season (Adult Popn)
  • TV - Occasionally Watch Bowling (Adult Popn)
  • TV - Frequently Watch Bowling (Adult Popn)
  • TV - Occasionally Watch Boxing (Adult Popn)
  • TV - Frequently Watch Boxing (Adult Popn)
  • TV - Occasionally Watch Arena Football (Adult Popn)
  • TV - Frequently Watch Arena Football (Adult Popn)
  • TV - Occasionally Watch College Football Reg Season (Adult Popn)
  • TV - Frequently Watch College Football Reg Season (Adult Popn)
  • TV - Occasionally Watch College Football Post Season (Adult Popn)
  • TV - Frequently Watch College Football Post Season (Adult Popn)
  • TV - Occasionally Watch NFL Football Reg Season (Adult Popn)
  • TV - Frequently Watch NFL Football Reg Season (Adult Popn)
  • TV - Occasionally Watch NFL Football Post Season (Adult Popn)
  • TV - Frequently Watch NFL Football Post Season (Adult Popn)
  • TV - Occasionally Watch Fishing (Adult Popn)
  • TV - Frequently Watch Fishing (Adult Popn)
  • TV - Occasionally Watch PGA (Adult Popn)
  • TV - Frequently Watch PGA (Adult Popn)
  • TV - Occasionally Watch LPGA (Adult Popn)
  • TV - Frequently Watch LPGA (Adult Popn)
  • TV - Occasionally Watch Champions Tour (Adult Popn)
  • TV - Frequently Watch Champions Tour (Adult Popn)
  • TV - Occasionally Watch Horse Racing (Adult Popn)
  • TV - Frequently Watch Horse Racing (Adult Popn)
  • TV - Occasionally Watch NHL Hockey Reg Season (Adult Popn)
  • TV - Frequently Watch NHL Hockey Reg Season (Adult Popn)
  • TV - Occasionally Watch NHL Hockey Post Season (Adult Popn)
  • TV - Frequently Watch NHL Hockey Post Season (Adult Popn)
  • TV - Occasionally Watch Monster Truck Racing (Adult Popn)
  • TV - Frequently Watch Monster Truck Racing (Adult Popn)
  • TV - Occasionally Watch Tractor and Truck Pulling (Adult Popn)
  • TV - Frequently Watch Tractor and Truck Pulling (Adult Popn)
  • TV - Occasionally Watch Rodeo (Adult Popn)
  • TV - Frequently Watch Rodeo (Adult Popn)
  • TV - Occasionally Watch Skiing (Adult Popn)
  • TV - Frequently Watch Skiing (Adult Popn)
  • TV - Occasionally Watch MLS Soccer (Adult Popn)
  • TV - Frequently Watch MLS Soccer (Adult Popn)
  • TV - Occasionally Watch World Cup Soccer (Adult Popn)
  • TV - Frequently Watch World Cup Soccer (Adult Popn)
  • TV - Occasionally Watch Other Soccer (Adult Popn)
  • TV - Frequently Watch Other Soccer (Adult Popn)
  • TV - Occasionally Watch Men's Tennis (Adult Popn)
  • TV - Frequently Watch Men's Tennis (Adult Popn)
  • TV - Occasionally Watch Women's Tennis (Adult Popn)
  • TV - Frequently Watch Women's Tennis (Adult Popn)
  • TV - Occasionally Watch Track and Field (Adult Popn)
  • TV - Frequently Watch Track and Field (Adult Popn)
  • TV - Occasionally Watch Volleyball (Adult Popn)
  • TV - Frequently Watch Volleyball (Adult Popn)
  • TV - Occasionally Watch Weight Lifting (Adult Popn)
  • TV - Frequently Watch Weight Lifting (Adult Popn)
  • TV - Occasionally Watch WWE (Adult Popn)
  • TV - Frequently Watch WWE (Adult Popn)
  • TV - Occasionally Watch X-Games (Adult Popn)
  • TV - Frequently Watch X-Games (Adult Popn)
  • TV - Occasionally Watch Gravity Games (Adult Popn)
  • TV - Frequently Watch Gravity Games (Adult Popn)
  • TV - Occasionally Watch Figure Skating (Adult Popn)
  • TV - Frequently Watch Figure Skating (Adult Popn)
  • TV - Occasionally Watch National Dog Show (Adult Popn)
  • TV - Frequently Watch National Dog Show (Adult Popn)
  • TV - Occasionally Watch Summer Olympics (Adult Popn)
  • TV - Frequently Watch Summer Olympics (Adult Popn)
  • TV - Occasionally Watch Winter Olympics (Adult Popn)
  • TV - Frequently Watch Winter Olympics (Adult Popn)
  • Sports Events- Listen On Radio- NASCAR (Adult Popn)
  • Sports Events- Listen On Radio- Indy Racing (Adult Popn)
  • Sports Events- Listen On Radio- NASCAR Busch Series (Adult Popn)
  • Sports Events- Listen On Radio- NASCAR Craftsman Truck Series (Adult Popn)
  • Sports Events- Listen On Radio- College Baseball (Adult Popn)
  • Sports Events- Listen On Radio- NASCAR Nextel Cup Series (Adult Popn)
  • Sports Events- Listen On Radio- MLB Baseball Reg Season (Adult Popn)
  • Sports Events- Listen On Radio- MLB Baseball Post Season (Adult Popn)
  • Sports Events- Listen On Radio- College Basketball Reg Season (Adult Popn)
  • Sports Events- Listen On Radio- College Basketball Post Season (Adult Popn)
  • Sports Events- Listen On Radio- NBA Basketball Reg Season (Adult Popn)
  • Sports Events- Listen On Radio- NBA Basketball Post Season (Adult Popn)
  • Sports Events- Listen On Radio- Boxing (Adult Popn)
  • Sports Events- Listen On Radio- College Football Reg Season (Adult Popn)
  • Sports Events- Listen On Radio- College Football Post Season (Adult Popn)
  • Sports Events- Listen On Radio- NFL Football Reg Season (Adult Popn)
  • Sports Events- Listen On Radio- NFL Football Post Season (Adult Popn)
  • Sports Events- Listen On Radio- NHL Hockey Reg Season (Adult Popn)
  • Sports Events- Listen On Radio- NHL Hockey Post Season (Adult Popn)
  • Sports Events- Listen On Radio- World Cup Soccer (Adult Popn)
  • Sports Events- Listen On Radio- Summer Olympics (Adult Popn)
  • Sports Events- Listen On Radio- Winter Olympics (Adult Popn)
  • Attend Auto Racing Events (Adult Popn)
  • Attend Motocross Events (Adult Popn)
  • Attend Sports Events- College Baseball (Adult Popn)
  • Attend Sports Events- MLB Baseball Reg Season (Adult Popn)
  • Attend Sports Events- MLB Baseball Post Season (Adult Popn)
  • Attend Sports Events- College Basketball Reg Season (Adult Popn)
  • Attend Sports Events- College Basketball Post Season (Adult Popn)
  • Attend Sports Events- NBA Basketball Reg Season (Adult Popn)
  • Attend Sports Events- NBA Basketball Post Season (Adult Popn)
  • Attend Sports Events- WNBA Basketball Reg Season (Adult Popn)
  • Attend Sports Events- Bowling (Adult Popn)
  • Attend Sports Events- Boxing (Adult Popn)
  • Attend Sports Events- Arena Football (Adult Popn)
  • Attend Sports Events- College Football Reg Season (Adult Popn)
  • Attend Sports Events- College Football Post Season (Adult Popn)
  • Attend Sports Events- NFL Football Reg Season (Adult Popn)
  • Attend Sports Events- NFL Football Post Season (Adult Popn)
  • Attend Sports Events- Fishing (Adult Popn)
  • Attend Golf Tournament (Adult Popn)
  • Attend Sports Events- Horse Racing (Adult Popn)
  • Attend Sports Events- NHL Hockey Regular Season (Adult Popn)
  • Attend Sports Events- NHL Hockey Post Season (Adult Popn)
  • Attend Sports Events- Monster Truck Racing (Adult Popn)
  • Attend Sports Events- Tractor and Truck Pulling (Adult Popn)
  • Attend Sports Events- Rodeo (Adult Popn)
  • Attend Sports Events- Skiing (Adult Popn)
  • Attend Soccer Matches (Adult Popn)
  • Attend Tennis Matches (Adult Popn)
  • Attend Sports Events- Figure Skating (Adult Popn)
 

 
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