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Simmons Consumer Behavior - Television Dayparts

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Based on the latest "doublebase" Simmons Market Research Bureau (SMRB) surveys, this consumer behavior database offers insight into the consumption patterns and preferences of consumers. Variables are available in raw numbers, percentages and indices.

The Television Dayparts database includes these variables:

  • TV Dayparts- Average Day- Mon-Fri 5am-6am (Adult Popn)
  • TV Dayparts- Average Day- Mon-Fri 6am-7am (Adult Popn)
  • TV Dayparts- Average Day- Mon-Fri 7am-9am (Adult Popn)
  • TV Dayparts- Average Day- Mon-Fri 6am-9am (Adult Popn)
  • TV Dayparts- Average Day- Mon-Fri 7am-8am (Adult Popn)
  • TV Dayparts- Average Day- Mon-Fri 8am-9am (Adult Popn)
  • TV Dayparts- Average Day- Mon-Fri 9am-10am (Adult Popn)
  • TV Dayparts- Average Day- Mon-Fri 10am-1pm (Adult Popn)
  • TV Dayparts- Average Day- Mon-Fri 10am-11am (Adult Popn)
  • TV Dayparts- Average Day- Mon-Fri 11am-noon (Adult Popn)
  • TV Dayparts- Average Day- Mon-Fri noon-1pm (Adult Popn)
  • TV Dayparts- Average Day- Mon-Fri 1pm-4pm (Adult Popn)
  • TV Dayparts- Average Day- Mon-Fri 1pm-2pm (Adult Popn)
  • TV Dayparts- Average Day- Mon-Fri 2pm-3pm (Adult Popn)
  • TV Dayparts- Average Day- Mon-Fri 3pm-4pm (Adult Popn)
  • TV Dayparts- Average Day- Mon-Fri 4pm-5pm (Adult Popn)
  • TV Dayparts- Average Day- Mon-Fri 5pm-5:30pm (Adult Popn)
  • TV Dayparts- Average Day- Mon-Fri 5:30pm-6pm (Adult Popn)
  • TV Dayparts- Average Day- Mon-Fri 5pm-7pm (Adult Popn)
  • TV Dayparts- Average Day- Mon-Fri 6pm-6:30pm (Adult Popn)
  • TV Dayparts- Average Day- Mon-Fri 6:30pm-7pm (Adult Popn)
  • TV Dayparts- Average Day- Mon-Fri 7pm-7:30pm (Adult Popn)
  • TV Dayparts- Average Day- Mon-Fri 7:30pm-8pm (Adult Popn)
  • TV Dayparts- Average Day- Mon-Fri 8pm-9pm (Adult Popn)
  • TV Dayparts- Average Day- Mon-Fri 9pm-10pm (Adult Popn)
  • TV Dayparts- Average Day- Mon-Fri 10pm-11pm (Adult Popn)
  • TV Dayparts- Average Day- Mon-Fri 11pm-midnight (Adult Popn)
  • TV Dayparts- Average Day- Mon-Fri midnight-1am (Adult Popn)
  • TV Dayparts- Average Day- Mon-Fri 1am-2am (Adult Popn)
  • TV Dayparts- Average Day- Mon-Fri 2am-5am (Adult Popn)
  • TV Dayparts- Average Day- Mon-Fri 9am-1pm (Adult Popn)
  • TV Dayparts- Average Day- Mon-Fri 6am-2am (Adult Popn)
  • TV Dayparts- Average Day- Mon-Fri 7am-10am (Adult Popn)
  • TV Dayparts- Average Day- Mon-Fri 5pm-7:30pm (Adult Popn)
  • TV Dayparts- Average Day- Mon-Fri 8pm-11pm (Adult Popn)
  • TV Dayparts- Average Day- Saturday 7am-8am (Adult Popn)
  • TV Dayparts- Average Day- Saturday 8am-9am (Adult Popn)
  • TV Dayparts- Average Day- Saturday 9am-10am (Adult Popn)
  • TV Dayparts- Average Day- Saturday 10am-11am (Adult Popn)
  • TV Dayparts- Average Day- Saturday 11am-noon (Adult Popn)
  • TV Dayparts- Average Day- Saturday noon-1pm (Adult Popn)
  • TV Dayparts- Average Day- Saturday 1pm-2pm (Adult Popn)
  • TV Dayparts- Average Day- Saturday 2pm-3pm (Adult Popn)
  • TV Dayparts- Average Day- Saturday 3pm-4pm (Adult Popn)
  • TV Dayparts- Average Day- Saturday 4pm-5pm (Adult Popn)
  • TV Dayparts- Average Day- Saturday 5pm-6pm (Adult Popn)
  • TV Dayparts- Average Day- Saturday 6pm-7pm (Adult Popn)
  • TV Dayparts- Average Day- Saturday 7pm-8pm (Adult Popn)
  • TV Dayparts- Average Day- Saturday 8pm-9pm (Adult Popn)
  • TV Dayparts- Average Day- Saturday 9pm-10pm (Adult Popn)
  • TV Dayparts- Average Day- Saturday 10pm-11pm (Adult Popn)
  • TV Dayparts- Average Day- Saturday 11pm-midnight (Adult Popn)
  • TV Dayparts- Average Day- Saturday midnight-1am (Adult Popn)
  • TV Dayparts- Average Day- Saturday 1am-7am (Adult Popn)
  • TV Dayparts- Average Day- Saturday 7am-10am (Adult Popn)
  • TV Dayparts- Average Day- Saturday 10am-1pm (Adult Popn)
  • TV Dayparts- Average Day- Saturday 8pm-11pm (Adult Popn)
  • TV Dayparts- Average Day- Saturday 7am-1pm (Adult Popn)
  • TV Dayparts- Average Day- Saturday 1pm-4pm (Adult Popn)
  • TV Dayparts- Average Day- Saturday 4pm-6pm (Adult Popn)
  • TV Dayparts- Average Day- Saturday 11pm-1am (Adult Popn)
  • TV Dayparts- Average Day- Saturday 4pm-7pm (Adult Popn)
  • TV Dayparts- Average Day- Sunday 7am-8am (Adult Popn)
  • TV Dayparts- Average Day- Sunday 8am-9am (Adult Popn)
  • TV Dayparts- Average Day- Sunday 9am-10am (Adult Popn)
  • TV Dayparts- Average Day- Sunday 10am-11am (Adult Popn)
  • TV Dayparts- Average Day- Sunday 11am-noon (Adult Popn)
  • TV Dayparts- Average Day- Sunday noon-1pm (Adult Popn)
  • TV Dayparts- Average Day- Sunday 1pm-2pm (Adult Popn)
  • TV Dayparts- Average Day- Sunday 2pm-3pm (Adult Popn)
  • TV Dayparts- Average Day- Sunday 3pm-4pm (Adult Popn)
  • TV Dayparts- Average Day- Sunday 4pm-5pm (Adult Popn)
  • TV Dayparts- Average Day- Sunday 5pm-6pm (Adult Popn)
  • TV Dayparts- Average Day- Sunday 6pm-7pm (Adult Popn)
  • TV Dayparts- Average Day- Sunday 7pm-8pm (Adult Popn)
  • TV Dayparts- Average Day- Sunday 8pm-9pm (Adult Popn)
  • TV Dayparts- Average Day- Sunday 9pm-10pm (Adult Popn)
  • TV Dayparts- Average Day- Sunday 10pm-11pm (Adult Popn)
  • TV Dayparts- Average Day- Sunday 11pm-midnight (Adult Popn)
  • TV Dayparts- Average Day- Sunday midnight-1am (Adult Popn)
  • TV Dayparts- Average Day- Sunday 1am-7am (Adult Popn)
  • TV Dayparts- Average Day- Sunday 7am-10am (Adult Popn)
  • TV Dayparts- Average Day- Sunday 10am-1pm (Adult Popn)
  • TV Dayparts- Average Day- Sunday 7pm-11pm (Adult Popn)
  • TV Dayparts- Average Day- Sunday 7am-1pm (Adult Popn)
  • TV Dayparts- Average Day- Sunday 1pm-4pm (Adult Popn)
  • TV Dayparts- Average Day- Sunday 4pm-6pm (Adult Popn)
  • TV Dayparts- Average Day- Sunday 11pm-1am (Adult Popn)
  • TV Dayparts- Average Day- Sunday 4pm-7pm (Adult Popn)
  • TV Dayparts- Average Day- TV Early/Late Fringe (Adult Popn)
  • TV Dayparts- Average Day- TV Prime Time (M-Sa 8-11pm, Sun 7-11pm) (Adult Popn)
  • TV Dayparts- Average Day- TV All Day (M-F 6-2am/S-S 7-1am) (Adult Popn)
  • TV Dayparts- Average Day- TV Daytime (M-F 10am-4pm) (Adult Popn)
  • TV Dayparts- Average Day- TV Early Fringe (4pm-7:30pm) (Adult Popn)
  • TV Dayparts- Average Day- TV Late Fringe (11pm-1am) (Adult Popn)

 
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