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Real Time Marketing Solutions
Overview
Tactician Online is a flexible, customizable portal that integrates a wide range of enterprise marketing
activities for retailers, sales managers and advertisers.
Think of Tactician Online as a digital dashboard that connects everything: employees, suppliers, agencies
and your partners to improve brands and drive down marketing costs by combining targeting analytics with the
means to create and execute marketing programs in real time.
Tactician Online connects your people to demographic maps, data, and market
intelligence which is organized geographically - according to the unique
markets, trade areas, territories, and communities in which you sell, promote,
advertise, and deliver your company's products and services.
Features and Functions
Demographic Mapping
Create useful maps for any location - map demographic variables and custom data
for an accurate portrait of a potential site. Map up to three trade areas
for each site - radial, travel time, hand-drawn and more.
Reporting
Generate hundreds of reports using 2000 Census data and current year, projected and forecasted
demographic data.
Analysis
Using Tactician Online's mapping and reporting capabilities, you can obtain
a detailed analysis on any location in the US. With its friendly wizard interface,
no other system is easier to use to get the results you need. Learn
about Power Reports and Quick Reports.
Comprehensive Data Packages
Demographics
Thousands of demographic data variables are available for mapping and reporting. View
all demographic data.
Bundles
Pre-bundled data & report packages are available for easy purchasing decisions.
Comprehensive
Additional comprehensive datasets include business counts, consumer behavior,
lifestyle clusters, risk data, consumer expenditure and more. View data bundles.
Easy Information Management
Manage all of your sites and data with a user-friendly interface.
View your entire report history and sort or filter by name, date, or title.
Create best practice "business rules" with predefined settings to apply to all of your analyses,
and share rules with other users.
Manage all of your data package subscriptions - easily view how many licenses you have and when
it's time to renew.
Tactician®: A new idea with the power to integrate the organization, targeting and execution of
marketing activities across the enterprise.
Tactician Online is built on Tactician One, our core GIS technology. Most Tactician One functions can be
utilized on the web using industry standard development tools. Unique in the industry, this delivers
powerful, seamless information sharing capabilities between Tactician's online and desktop technologies
resulting in lower maintenance costs and streamlined integration of analyses, sites, trade areas, market
definitions, territories, maps, reports, data and media campaigns.
By combining Tactician desktop power with Tactician Online's secure Enterprise Administrator, we found
new ways to open up value to every person who contributes to your mission by totally streamlining all
aspects of the marketing mix.
 Tactician Online may also be seamlessly linked
to Tactician One for more power and control on
the desktop.
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