MOSAIC Comparative Adult Population Segment (2007)

MOSAIC Comparative Adult Population Segment (2007)

Dallas

Analysis Level: Block Groups

3/27/2008

	Longitude: -96.780815
Dallas, TX	Latitude: 32.817763

TravelTime of 8 minutes

Adult Population Groups (18+)
	TravelTime of 8 minutes		United States	Area
Description	Number	Percent	Percent	Index*
Affluent Suburbia	14,714	9.8%	12.2%	80.16
Upscale America	9,263	6.2%	11.0%	56.34
Small-town Contentment	896	0.6%	11.9%	5.04
Blue-collar Backbone	7,163	4.8%	6.3%	76.15
American Diversity	1,952	1.3%	9.3%	13.95
Metro Fringe	3	0.0%	10.9%	0.02
Remote America	0	0.0%	6.1%	0.00
Aspiring Contemporaries	57,559	38.4%	7.8%	492.17
Rural Villages and Farms	0	0.0%	10.2%	0.00
Struggling Societies	44,863	29.9%	6.5%	462.44
Urban Essence	7,625	5.1%	6.4%	79.64
Varying Lifestyles	5,939	4.0%	1.6%	254.33
Total	149,977	100.0%	100.0%

Affluent Suburbia Adult Population (18+)
	TravelTime of 8 minutes		United States	Area
Description	Number	Percent	Percent	Index*
America’s Wealthiest	6,059	41.2%	8.2%	500.46
Dream Weavers	5,668	38.5%	11.1%	345.58
White-collar Suburbia	0	0.0%	11.2%	0.00
Upscale Suburbanites	2,425	16.5%	9.2%	178.35
Enterprising Couples	0	0.0%	18.7%	0.00
Small-town Success	561	3.8%	16.4%	23.30
New Suburbia Families	0	0.0%	25.2%	0.00
Total	14,714	100.0%	100.0%

Upscale America Adult Population (18+)
	TravelTime of 8 minutes		United States	Area
Description	Number	Percent	Percent	Index*
Status-conscious Consumers	0	0.0%	17.7%	0.00
Affluent Urban Professionals	9,263	100.0%	11.9%	841.07
Urban Commuter Families	0	0.0%	13.7%	0.00
Solid Suburban Life	0	0.0%	16.1%	0.00
Second-generation Success	0	0.0%	19.9%	0.00
Successful Urban Sprawl	0	0.0%	20.8%	0.00
Total	9,263	100.0%	100.0%

Small-town Contentment Adult Population (18+)
	TravelTime of 8 minutes		United States	Area
Description	Number	Percent	Percent	Index*
Second City Homebodies	896	100.0%	16.2%	617.25
Prime Middle America	0	0.0%	15.3%	0.00
Urban Optimists	0	0.0%	28.9%	0.00
Family Convenience	0	0.0%	13.2%	0.00
Mid-market Enterprise	0	0.0%	26.4%	0.00
Total	896	100.0%	100.0%

Blue-collar Backbone Adult Population (18+)
	TravelTime of 8 minutes		United States	Area
Description	Number	Percent	Percent	Index*
Adult Population D01 Nuevo Hispanic Families	2,768	38.6%	22.0%	175.87
Adult Population D02 Working Rural Suburbia	0	0.0%	26.8%	0.00
Adult Population D03 Lower-income Essentials	0	0.0%	19.3%	0.00
Adult Population D04 Small-town Endeavors	4,395	61.4%	31.8%	192.69
Total	7,163	100.0%	100.0%

American Diversity Adult Population
	TravelTime of 8 minutes		United States	Area
Description	Number	Percent	Percent	Index*
Ethnic Urban Mix	0	0.0%	14.1%	0.00
Urban Blues	861	44.1%	17.2%	255.71
Professional Urbanites	1,091	55.9%	14.9%	375.68
Urban Advantage	0	0.0%	15.4%	0.00
American Great Outdoors	0	0.0%	30.4%	0.00
Mature America	0	0.0%	8.0%	0.00
Total	1,952	100.0%	100.0%

Metro Fringe Adult Population (18+)
	TravelTime of 8 minutes		United States	Area
Description	Number	Percent	Percent	Index*
Steadfast Conservative	0	0.0%	19.6%	0.00
Moderate Conventionalists	0	0.0%	28.3%	0.00
Southern Blues	0	0.0%	26.6%	0.00
Urban Grit	3	100.0%	14.1%	707.79
Grass-roots Living	0	0.0%	11.3%	0.00
Total	3	100.0%	100.0%

Remote America Adult Population (18+)
	TravelTime of 8 minutes		United States	Area
Description	Number	Percent	Percent	Index*
Hardy Rural Families	0	0.0%	38.1%	0.00
Rural Southern Living	0	0.0%	20.0%	0.00
Coal and Crops	0	0.0%	36.5%	0.00
Native Americana	0	0.0%	5.4%	0.00
Total	0	100.0%	100.0%

Aspiring Contemporaries Adult Population (18+)
	TravelTime of 8 minutes		United States	Area
Description	Number	Percent	Percent	Index*
Young Cosmopolitans	48,606	84.4%	37.7%	224.28
Minority Metro Communities	0	0.0%	10.4%	0.00
Stable Careers	8,952	15.6%	24.3%	64.05
Aspiring Hispania	0	0.0%	27.7%	0.00
Total	57,559	100.0%	100.0%

Rural Villages and Farms Adult Population (18+)
	TravelTime of 8 minutes		United States	Area
Description	Number	Percent	Percent	Index*
Industrious Country Living	0	0.0%	30.8%	0.00
America's Farmlands	0	0.0%	15.9%	0.00
Comfy Country Living	0	0.0%	20.9%	0.00
Small-town Connections	0	0.0%	18.4%	0.00
Hinterland Families	0	0.0%	13.9%	0.00
Total	0	100.0%	100.0%

Struggling Societies Adult Population (18+)
	TravelTime of 8 minutes		United States	Area
Description	Number	Percent	Percent	Index*
Rugged Southern Style	0	0.0%	17.7%	0.00
Latino Nuevo	38,785	86.5%	33.9%	254.95
Struggling City Centers	203	0.5%	23.3%	1.94
College Town Communities	3,971	8.9%	10.4%	84.80
New Beginnings	1,905	4.2%	14.7%	28.88
Total	44,863	100.0%	100.0%

Urban Essence Adult Population (18+)
	TravelTime of 8 minutes		United States	Area
Description	Number	Percent	Percent	Index*
Unattached Multicultures	0	0.0%	10.0%	0.00
Academic Necessities	1,553	20.4%	9.2%	222.14
African-American Neighborhoods	0	0.0%	17.5%	0.00
Urban Diversity	2,908	38.1%	31.7%	120.49
New Generation Activists	432	5.7%	18.6%	30.48
Getting By	2,732	35.8%	13.2%	271.77
Total	7,625	100.0%	100.0%

Varying Lifestyles Adult Population (18+)
	TravelTime of 8 minutes		United States	Area
Description	Number	Percent	Percent	Index*
Military Family Life	0	0.0%	18.1%	0.00
Major University Towns	2,443	41.1%	42.5%	96.80
Gray Perspectives	3,496	58.9%	39.4%	149.29
Total	5,939	100.0%	100.0%

Adult Male Population Groups (18+)
	TravelTime of 8 minutes		United States	Area
Description	Number	Percent	Percent	Index*
Affluent Suburbia	7,183	8.7%	12.4%	70.71
Upscale America	4,248	5.2%	11.0%	46.94
Small-town Contentment	406	0.5%	11.9%	4.16
Blue-collar Backbone	4,274	5.2%	6.2%	84.05
American Diversity	925	1.1%	9.1%	12.43
Metro Fringe	2	0.0%	10.8%	0.02
Remote America	0	0.0%	6.1%	0.00
Aspiring Contemporaries	31,115	37.9%	7.7%	489.41
Rural Villages and Farms	0	0.0%	10.3%	0.00
Struggling Societies	27,062	32.9%	6.4%	512.84
Urban Essence	3,555	4.3%	6.1%	70.44
Varying Lifestyles	3,410	4.2%	2.1%	200.40
Total	82,179	100.0%	100.0%

Affluent Suburbia Adult Male Population (18+)
	TravelTime of 8 minutes		United States	Area
Description	Number	Percent	Percent	Index*
America’s Wealthiest	2,901	40.4%	8.6%	467.84
Dream Weavers	2,721	37.9%	11.2%	338.42
White-collar Suburbia	0	0.0%	11.2%	0.00
Upscale Suburbanites	1,297	18.1%	8.9%	203.31
Enterprising Couples	0	0.0%	18.4%	0.00
Small-town Success	265	3.7%	16.4%	22.50
New Suburbia Families	0	0.0%	25.3%	0.00
Total	7,183	100.0%	100.0%

Upscale America Adult Male Population (18+)
	TravelTime of 8 minutes		United States	Area
Description	Number	Percent	Percent	Index*
Status-conscious Consumers	0	0.0%	17.5%	0.00
Affluent Urban Professionals	4,248	100.0%	11.7%	856.34
Urban Commuter Families	0	0.0%	13.5%	0.00
Solid Suburban Life	0	0.0%	16.6%	0.00
Second-generation Success	0	0.0%	20.0%	0.00
Successful Urban Sprawl	0	0.0%	20.7%	0.00
Total	4,248	100.0%	100.0%

Small-town Contentment Adult Male Population (18+)
	TravelTime of 8 minutes		United States	Area
Description	Number	Percent	Percent	Index*
Second City Homebodies	406	100.0%	16.0%	625.78
Prime Middle America	0	0.0%	15.7%	0.00
Urban Optimists	0	0.0%	28.5%	0.00
Family Convenience	0	0.0%	13.7%	0.00
Mid-market Enterprise	0	0.0%	26.2%	0.00
Total	406	100.0%	100.0%

Blue-collar Backbone Adult Male Population (18+)
	TravelTime of 8 minutes		United States	Area
Description	Number	Percent	Percent	Index*
Adult Male D01 Nuevo Hispanic Families	1,565	36.6%	23.0%	159.30
Adult Male D02 Working Rural Suburbia	0	0.0%	26.4%	0.00
Adult Male D03 Lower-income Essentials	0	0.0%	19.1%	0.00
Adult Male D04 Small-town Endeavors	2,709	63.4%	31.4%	201.60
Total	4,274	100.0%	100.0%

American Diversity Adult Male Population
	TravelTime of 8 minutes		United States	Area
Description	Number	Percent	Percent	Index*
Ethnic Urban Mix	0	0.0%	14.4%	0.00
Urban Blues	470	50.9%	17.9%	283.66
Professional Urbanites	454	49.1%	14.9%	330.20
Urban Advantage	0	0.0%	15.3%	0.00
American Great Outdoors	0	0.0%	30.6%	0.00
Mature America	0	0.0%	6.9%	0.00
Total	925	100.0%	100.0%

Metro Fringe Adult Male Population (18+)
	TravelTime of 8 minutes		United States	Area
Description	Number	Percent	Percent	Index*
Steadfast Conservative	0	0.0%	19.6%	0.00
Moderate Conventionalists	0	0.0%	28.1%	0.00
Southern Blues	0	0.0%	26.7%	0.00
Urban Grit	2	100.0%	13.9%	720.80
Grass-roots Living	0	0.0%	11.8%	0.00
Total	2	100.0%	100.0%

Remote America Adult Male Population (18+)
	TravelTime of 8 minutes		United States	Area
Description	Number	Percent	Percent	Index*
Hardy Rural Families	0	0.0%	38.7%	0.00
Rural Southern Living	0	0.0%	20.0%	0.00
Coal and Crops	0	0.0%	36.0%	0.00
Native Americana	0	0.0%	5.3%	0.00
Total	0	100.0%	100.0%

Aspiring Contemporaries Adult Male Population (18+)
	TravelTime of 8 minutes		United States	Area
Description	Number	Percent	Percent	Index*
Young Cosmopolitans	26,551	85.3%	38.2%	223.41
Minority Metro Communities	0	0.0%	9.6%	0.00
Stable Careers	4,564	14.7%	23.9%	61.33
Aspiring Hispania	0	0.0%	28.3%	0.00
Total	31,115	100.0%	100.0%

Rural Villages and Farms Adult Male Population (18+)
	TravelTime of 8 minutes		United States	Area
Description	Number	Percent	Percent	Index*
Industrious Country Living	0	0.0%	31.4%	0.00
America's Farmlands	0	0.0%	16.6%	0.00
Comfy Country Living	0	0.0%	20.2%	0.00
Small-town Connections	0	0.0%	17.8%	0.00
Hinterland Families	0	0.0%	14.1%	0.00
Total	0	100.0%	100.0%

Struggling Societies Adult Male Population (18+)
	TravelTime of 8 minutes		United States	Area
Description	Number	Percent	Percent	Index*
Rugged Southern Style	0	0.0%	17.8%	0.00
Latino Nuevo	23,753	87.8%	35.5%	247.22
Struggling City Centers	92	0.3%	21.1%	1.61
College Town Communities	2,343	8.7%	11.6%	74.51
New Beginnings	874	3.2%	14.0%	23.00
Total	27,062	100.0%	100.0%

Urban Essence Adult Male Population (18+)
	TravelTime of 8 minutes		United States	Area
Description	Number	Percent	Percent	Index*
Unattached Multicultures	0	0.0%	10.3%	0.00
Academic Necessities	652	18.3%	9.8%	187.68
African-American Neighborhoods	0	0.0%	16.4%	0.00
Urban Diversity	1,472	41.4%	32.6%	127.11
New Generation Activists	251	7.1%	19.3%	36.54
Getting By	1,179	33.2%	11.6%	286.07
Total	3,555	100.0%	100.0%

Varying Lifestyles Adult Male Population (18+)
	TravelTime of 8 minutes		United States	Area
Description	Number	Percent	Percent	Index*
Military Family Life	0	0.0%	19.2%	0.00
Major University Towns	1,205	35.3%	31.1%	113.68
Gray Perspectives	2,205	64.7%	49.7%	130.03
Total	3,410	100.0%	100.0%

Adult Female Population Groups (18+)
	TravelTime of 8 minutes		United States	Area
Description	Number	Percent	Percent	Index*
Affluent Suburbia	7,531	11.1%	12.1%	91.63
Upscale America	5,015	7.4%	10.9%	67.77
Small-town Contentment	490	0.7%	11.8%	6.10
Blue-collar Backbone	2,890	4.3%	6.4%	67.09
American Diversity	1,028	1.5%	9.6%	15.80
Metro Fringe	2	0.0%	11.0%	0.02
Remote America	0	0.0%	6.0%	0.00
Aspiring Contemporaries	26,443	39.0%	7.9%	496.46
Rural Villages and Farms	0	0.0%	10.1%	0.00
Struggling Societies	17,802	26.3%	6.5%	403.10
Urban Essence	4,070	6.0%	6.6%	90.75
Varying Lifestyles	2,529	3.7%	1.1%	349.00
Total	67,798	100.0%	100.0%

Affluent Suburbia Adult Female Population (18+)
	TravelTime of 8 minutes		United States	Area
Description	Number	Percent	Percent	Index*
America’s Wealthiest	3,159	41.9%	7.8%	535.12
Dream Weavers	2,948	39.1%	11.1%	352.50
White-collar Suburbia	0	0.0%	11.2%	0.00
Upscale Suburbanites	1,129	15.0%	9.6%	156.21
Enterprising Couples	0	0.0%	18.9%	0.00
Small-town Success	296	3.9%	16.3%	24.07
New Suburbia Families	0	0.0%	25.0%	0.00
Total	7,531	100.0%	100.0%

Upscale America Adult Female Population (18+)
	TravelTime of 8 minutes		United States	Area
Description	Number	Percent	Percent	Index*
Status-conscious Consumers	0	0.0%	17.9%	0.00
Affluent Urban Professionals	5,015	100.0%	12.1%	826.93
Urban Commuter Families	0	0.0%	13.8%	0.00
Solid Suburban Life	0	0.0%	15.7%	0.00
Second-generation Success	0	0.0%	19.8%	0.00
Successful Urban Sprawl	0	0.0%	20.8%	0.00
Total	5,015	100.0%	100.0%

Small-town Contentment Adult Female Population (18+)
	TravelTime of 8 minutes		United States	Area
Description	Number	Percent	Percent	Index*
Second City Homebodies	490	100.0%	16.4%	609.35
Prime Middle America	0	0.0%	15.0%	0.00
Urban Optimists	0	0.0%	29.2%	0.00
Family Convenience	0	0.0%	12.7%	0.00
Mid-market Enterprise	0	0.0%	26.6%	0.00
Total	490	100.0%	100.0%

Blue-collar Backbone Adult Female Population (18+)
	TravelTime of 8 minutes		United States	Area
Description	Number	Percent	Percent	Index*
Adult Female D01 Nuevo Hispanic Families	1,204	41.7%	21.0%	197.98
Adult Female D02 Working Rural Suburbia	0	0.0%	27.2%	0.00
Adult Female D03 Lower-income Essentials	0	0.0%	19.5%	0.00
Adult Female D04 Small-town Endeavors	1,686	58.3%	32.2%	181.15
Total	2,890	100.0%	100.0%

American Diversity Adult Female Population
	TravelTime of 8 minutes		United States	Area
Description	Number	Percent	Percent	Index*
Ethnic Urban Mix	0	0.0%	13.8%	0.00
Urban Blues	391	38.0%	16.6%	228.58
Professional Urbanites	637	62.0%	14.9%	416.58
Urban Advantage	0	0.0%	15.4%	0.00
American Great Outdoors	0	0.0%	30.3%	0.00
Mature America	0	0.0%	9.0%	0.00
Total	1,028	100.0%	100.0%

Metro Fringe Adult Female Population (18+)
	TravelTime of 8 minutes		United States	Area
Description	Number	Percent	Percent	Index*
Steadfast Conservative	0	0.0%	19.7%	0.00
Moderate Conventionalists	0	0.0%	28.5%	0.00
Southern Blues	0	0.0%	26.5%	0.00
Urban Grit	2	100.0%	14.4%	696.16
Grass-roots Living	0	0.0%	10.9%	0.00
Total	2	100.0%	100.0%

Remote America Adult Female Population (18+)
	TravelTime of 8 minutes		United States	Area
Description	Number	Percent	Percent	Index*
Hardy Rural Families	0	0.0%	37.7%	0.00
Rural Southern Living	0	0.0%	19.9%	0.00
Coal and Crops	0	0.0%	37.0%	0.00
Native Americana	0	0.0%	5.4%	0.00
Total	0	100.0%	100.0%

Aspiring Contemporaries Adult Female Population (18+)
	TravelTime of 8 minutes		United States	Area
Description	Number	Percent	Percent	Index*
Young Cosmopolitans	22,055	83.4%	37.1%	224.55
Minority Metro Communities	0	0.0%	11.1%	0.00
Stable Careers	4,388	16.6%	24.6%	67.39
Aspiring Hispania	0	0.0%	27.1%	0.00
Total	26,443	100.0%	100.0%

Rural Villages and Farms Adutl Female Population (18+)
	TravelTime of 8 minutes		United States	Area
Description	Number	Percent	Percent	Index*
Industrious Country Living	0	0.0%	30.3%	0.00
America's Farmlands	0	0.0%	15.3%	0.00
Comfy Country Living	0	0.0%	21.7%	0.00
Small-town Connections	0	0.0%	18.9%	0.00
Hinterland Families	0	0.0%	13.8%	0.00
Total	0	100.0%	100.0%

Struggling Societies Adult Female Population (18+)
	TravelTime of 8 minutes		United States	Area
Description	Number	Percent	Percent	Index*
Rugged Southern Style	0	0.0%	17.6%	0.00
Latino Nuevo	15,032	84.4%	32.4%	260.50
Struggling City Centers	111	0.6%	25.3%	2.47
College Town Communities	1,628	9.1%	9.3%	98.02
New Beginnings	1,031	5.8%	15.3%	37.79
Total	17,802	100.0%	100.0%

Urban Essence Adult Female Population (18+)
	TravelTime of 8 minutes		United States	Area
Description	Number	Percent	Percent	Index*
Unattached Multicultures	0	0.0%	9.7%	0.00
Academic Necessities	901	22.1%	8.6%	256.34
African-American Neighborhoods	0	0.0%	18.4%	0.00
Urban Diversity	1,436	35.3%	30.8%	114.42
New Generation Activists	180	4.4%	17.9%	24.76
Getting By	1,553	38.2%	14.6%	261.58
Total	4,070	100.0%	100.0%

Varying Lifestyles Adult Female Population (18+)
	TravelTime of 8 minutes		United States	Area
Description	Number	Percent	Percent	Index*
Military Family Life	0	0.0%	16.0%	0.00
Major University Towns	1,238	49.0%	63.5%	77.09
Gray Perspectives	1,291	51.0%	20.5%	249.43
Total	2,529	100.0%	100.0%

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* Area Index is '100' based. An Area Index value of 100 for a particular variable indicates that, for the area, the relative concentration of the variable is consistent with the average concentration of that variable across the US. Accordingly, an index value of 200 indicates that the relative concentration of the variable is twice the national average, while an index value of 50 indicates that the relative concentration of the variable is half the national average.

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