Simmons Consumer Behavior: Alcoholic Beverages

Dallas

Analysis Level: Block Groups3/25/2008
  Longitude: -96.780815
Dallas, TX Latitude: 32.817763
TravelTime of 8 minutes
Alcoholic Beverages - Beer
 TravelTime of 8 minutesUnited StatesArea
DescriptionNumberPercent of Population Age 18+ (2007)Percent of Population Age 18+ (2007)Index*
Drink Ice Beer (Adult Popn) 9,240 6.2% 6.1% 100.46
Drink Imported Beer (Adult Popn) 48,558 32.4% 25.6% 126.65
Drink Light/Low Calorie Beer (Adult Popn) 43,364 28.9% 28.9% 100.01
Drink Malt Liquor (Adult Popn) 8,258 5.5% 4.1% 135.13
Drink Micro Brewed Beer (Adult Popn) 17,006 11.3% 8.6% 132.43
Drink No/Low Alcohol Beer (Adult Popn) 9,335 6.2% 4.6% 134.56
Drink Regular Domestic Beer (Adult Popn) 38,638 25.8% 25.4% 101.38
Alcoholic Beverages - Wine
 TravelTime of 8 minutesUnited StatesArea
DescriptionNumberPercent of Population Age 18+ (2007)Percent of Population Age 18+ (2007)Index*
Drink Champagne/Sparkling Wine (Adult Popn) 28,894 19.3% 16.0% 120.10
Drink Domestic Wine (Adult Popn) 50,270 33.5% 31.2% 107.53
Drink Imported Wine (Adult Popn) 30,941 20.6% 14.7% 140.64
Drink Port/Sherry/Dessert Wines (Adult Popn) 10,615 7.1% 6.2% 113.69
Alcoholic Beverages - Spirit
 TravelTime of 8 minutesUnited StatesArea
DescriptionNumberPercent of Population Age 18+ (2007)Percent of Population Age 18+ (2007)Index*
Drink Whiskey/Rye (Adult Popn) 5,897 3.9% 5.0% 78.20
Drink Bourbon (Adult Popn) 17,629 11.8% 10.8% 108.88
Drink Brandy/Armagnac (Adult Popn) 9,143 6.1% 5.9% 102.91
Drink Canadian Whiskey (Adult Popn) 13,130 8.8% 10.7% 82.17
Drink Cognac (Adult Popn) 14,151 9.4% 6.9% 136.68
Drink Coolers (Adult Popn) 25,049 16.7% 16.9% 98.69
Drink Cordials/Liqueurs (Adult Popn) 21,690 14.5% 14.7% 98.67
Drink Flavored Alcoholic Beverages (Adult Popn) 25,354 16.9% 16.9% 99.74
Drink Gin (Adult Popn) 19,468 13.0% 10.1% 127.98
Drink Hard Cider (Adult Popn) 6,005 4.0% 3.4% 116.31
Drink Irish Whiskey (Adult Popn) 5,558 3.7% 3.1% 117.70
Drink Prepared Cocktail Mixes with Liquor (Adult Popn) 11,147 7.4% 7.4% 100.03
Drink Prepared Cocktail Mixes without Liquor (Adult Popn) 15,082 10.1% 9.5% 105.61
Drink Rum (Adult Popn) 26,666 17.8% 18.7% 95.16
Drink Scotch Whiskey (Adult Popn) 15,841 10.6% 7.8% 135.69
Drink Tequila (Adult Popn) 33,893 22.6% 16.8% 134.81
Drink Vodka (Adult Popn) 37,565 25.0% 22.8% 109.79

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* Area Index is '100' based. An Area Index value of 100 for a particular variable indicates that, for the area, the relative concentration of the variable is consistent with the average concentration of that variable across the US. Accordingly, an index value of 200 indicates that the relative concentration of the variable is twice the national average, while an index value of 50 indicates that the relative concentration of the variable is half the national average.

In most cases, these should be considered as relative indicators, since local differences may result in different behavior. In addition, in some cases, variables must be considered as potential only, since the activity or store may not be locally available.

Data provided by Applied Geographic Solutions, Inc. and Simmons Market Research Bureau (a subsidiary of Experian).
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