Simmons Consumer Behavior: Apparel

Dallas

Analysis Level: Block Groups3/25/2008
  Longitude: -96.780815
Dallas, TX Latitude: 32.817763
TravelTime of 8 minutes
Bought Men's Clothing
 TravelTime of 8 minutesUnited StatesArea
DescriptionNumberPercent of Population Age 18+ (2007)Percent of Population Age 18+ (2007)Index*
Apparel Last Yr (Adult Popn) 51,538 34.4% 32.1% 106.91
Overcoat/Topcoat Last Yr (Adult Popn) 3,988 2.7% 2.2% 123.56
Leather Jacket Last Yr (Adult Popn) 3,723 2.5% 2.5% 99.53
Raincoat/All Weather Coat Last Yr (Adult Popn) 3,240 2.2% 2.1% 102.51
Suit Last Yr (Adult Popn) 5,724 3.8% 2.9% 132.11
Sport Coat/Blazer Last Yr (Adult Popn) 4,386 2.9% 2.3% 125.82
Slacks/Pants (Excluding Jeans) Last Yr (Adult Popn) 22,319 14.9% 11.7% 126.71
Sweater Last Yr (Adult Popn) 14,975 10.0% 6.5% 154.06
Regular/Dress Shirt Last Yr (Adult Popn) 22,352 14.9% 13.0% 114.89
Necktie Last Yr (Adult Popn) 9,930 6.6% 5.3% 124.37
Belt Last Yr (Adult Popn) 14,496 9.7% 8.4% 115.29
Gloves Last Yr (Adult Popn) 5,864 3.9% 4.0% 97.46
Non-Prescription Sunglasses Last Yr (Adult Popn) 7,884 5.3% 5.4% 98.18
Scarf Last Yr (Adult Popn) 3,225 2.2% 1.1% 190.53
Wallet Last Yr (Adult Popn) 8,331 5.6% 5.2% 107.29
Shoes Last Yr- Athletic (Adult Popn) 16,956 11.3% 10.3% 110.22
Shoes Last Yr- Other (Adult Popn) 14,846 9.9% 8.5% 116.67
Shoes Last Yr- Boots (Excluding Work Boots) (Adult Popn) 5,792 3.9% 3.1% 124.58
Socks Last Yr (Adult Popn) 27,698 18.5% 16.4% 112.64
Shoes Last Yr- Slippers (Adult Popn) 9,043 6.0% 4.2% 144.64
Sweats Last Yr (Adult Popn) 9,066 6.0% 4.7% 127.80
Sport Shirt Last Yr- All Types (Adult Popn) 14,944 10.0% 7.8% 128.40
T-shirt (Outerwear) Last Yr (Adult Popn) 22,598 15.1% 12.4% 121.11
Jeans Last Yr (Adult Popn) 19,305 12.9% 13.8% 93.30
Gym/Jogging/Workout Clothes Last Yr- Other (Adult Popn) 8,385 5.6% 3.5% 158.29
Ski Clothes (Excluding Boots) Last Yr (Adult Popn) 1,074 0.7% 0.5% 149.64
Swim Suit Last Yr (Adult Popn) 6,567 4.4% 4.0% 108.59
Utility/Work Clothes/Work Boots Last Yr (Adult Popn) 6,086 4.1% 5.1% 79.97
Underwear Last Yr (Adult Popn) 29,120 19.4% 18.5% 104.88
Nightwear/Pajamas Last Yr (Adult Popn) 10,048 6.7% 5.6% 119.39
Bought Women's Clothing
 TravelTime of 8 minutesUnited StatesArea
DescriptionNumberPercent of Population Age 18+ (2007)Percent of Population Age 18+ (2007)Index*
Apparel Last Yr (Adult Popn) 50,078 33.4% 29.8% 111.88
Overcoat/Jacket Last Yr (Adult Popn) 15,075 10.1% 7.4% 135.87
Fur Jacket/Coat Last Yr- Synthetic/Fake (Adult Popn) 1,591 1.1% 0.7% 153.21
Fur Jacket/Coat Last Yr- Real (Adult Popn) 805 0.5% 0.4% 135.00
Blazer/Jacket (Suit Type) Last Yr (Adult Popn) 6,013 4.0% 3.9% 104.13
Raincoat/All Weather Coat Last Yr (Adult Popn) 5,131 3.4% 2.5% 135.39
Leather Jacket Last Yr (Adult Popn) 3,309 2.2% 2.2% 102.20
Suit Last Yr (Adult Popn) 6,933 4.6% 3.9% 119.93
Heavyweight/Ski Jacket Last Yr (Adult Popn) 2,908 1.9% 1.3% 147.85
Ski Clothes (Excluding Boots) Last Yr (Adult Popn) 1,829 1.2% 0.7% 169.21
Shoes Last Yr- Athletic (Adult Popn) 17,366 11.6% 10.1% 114.24
Shoes Last Yr- Other (Adult Popn) 25,604 17.1% 14.2% 119.96
Shoes Last Yr- Boots (Excluding Work Boots) (Adult Popn) 10,565 7.0% 5.0% 139.62
Skirt Last Yr (Adult Popn) 16,629 11.1% 9.0% 122.95
Dress Last Yr (Adult Popn) 16,051 10.7% 8.9% 120.42
Slacks/Pants (Excluding Jeans) Last Yr (Adult Popn) 26,670 17.8% 15.5% 114.52
Sweater Last Yr (Adult Popn) 22,240 14.8% 11.5% 128.42
Belt Last Yr (Adult Popn) 8,537 5.7% 4.7% 121.34
Gloves Last Yr (Adult Popn) 10,300 6.9% 4.9% 140.84
Non-Prescription Sunglasses Last Yr (Adult Popn) 12,703 8.5% 7.0% 120.39
Purse/Handbag Last Yr (Adult Popn) 26,385 17.6% 14.3% 122.75
Wallet Last Yr (Adult Popn) 7,356 4.9% 4.0% 124.14
Scarf Last Yr (Adult Popn) 8,622 5.7% 3.1% 182.98
Swim Suit Last Yr (Adult Popn) 12,013 8.0% 6.8% 118.14
T-shirt Last Yr (Adult Popn) 19,973 13.3% 12.0% 110.64
Jeans Last Yr (Adult Popn) 26,476 17.7% 14.9% 118.74
Utility/Work Clothes/Work Boots Last Yr (Adult Popn) 2,878 1.9% 1.7% 114.85
Blouse/Shirt Last Yr (Adult Popn) 30,871 20.6% 16.5% 125.12
Sweats Last Yr (Adult Popn) 9,082 6.1% 5.8% 103.88
Gym/Jogging/Workout Clothes Last Yr- Other (Adult Popn) 13,443 9.0% 5.2% 171.27
Nightgown/Pajamas Last Yr (Adult Popn) 19,964 13.3% 11.9% 111.93
Lingerie Last Yr- Other (Adult Popn) 12,714 8.5% 6.3% 134.19
Shoes Last Yr- Slippers (Adult Popn) 13,892 9.3% 7.5% 122.70
Lingerie Last Yr- Bras (Adult Popn) 43,493 29.0% 25.4% 114.19
Lingerie Last Yr- Panties (Adult Popn) 41,505 27.7% 25.1% 110.44
Lingerie Last Yr- Regular Pantyhose (Adult Popn) 11,403 7.6% 7.5% 101.55
Lingerie Last Yr- Control Top Pantyhose (Adult Popn) 8,530 5.7% 5.8% 97.31
Lingerie Last Yr- Support Pantyhose (Adult Popn) 3,278 2.2% 2.2% 99.55
Lingerie Last Yr- Tights (Adult Popn) 4,676 3.1% 2.5% 127.07
Lingerie Last Yr- Kneehigh Hose (Excluding Socks) (Adult Popn) 14,380 9.6% 9.0% 106.61
Lingerie Last Yr- Socks (Adult Popn) 26,532 17.7% 16.3% 108.65
Bought Licensed Apparel- Sports
 TravelTime of 8 minutesUnited StatesArea
DescriptionNumberPercent of Population Age 18+ (2007)Percent of Population Age 18+ (2007)Index*
Sports Clothing Last Yr (Adult Popn) 16,423 11.0% 8.9% 123.05
Sports Fleece Bottoms (Sweatpants) Last Yr (Adult Popn) 2,518 1.7% 1.0% 173.32
Sports Fleece Tops (Sweatshirts) Last Yr (Adult Popn) 4,279 2.9% 2.2% 128.18
Sports Hats/Caps Last Yr (Adult Popn) 6,766 4.5% 4.1% 109.52
Sports Jackets Last Yr (Adult Popn) 2,578 1.7% 1.3% 134.14
Sports Knits/Shirts Last Yr (Adult Popn) 5,776 3.9% 2.6% 148.28
Sports Shorts Last Yr (Adult Popn) 2,985 2.0% 1.2% 163.81
Sports Team Uniform (Top/Bottoms) Last Yr (Adult Popn) 4,322 2.9% 1.8% 155.92
Sports T-shirts Last Yr (Adult Popn) 8,248 5.5% 4.8% 114.57
Bought Sneakers/Athletic Footwear
 TravelTime of 8 minutesUnited StatesArea
DescriptionNumberPercent of Population Age 18+ (2007)Percent of Population Age 18+ (2007)Index*
Bought Sneakers/Athletic Shoes/Sports Shoes Last Yr (Adult Popn) 53,142 35.4% 31.3% 113.31
Aerobic (Adult Popn) 2,762 1.8% 1.6% 114.96
Basketball (Adult Popn) 4,626 3.1% 2.7% 115.16
Casual Sneakers (Adult Popn) 19,152 12.8% 11.6% 109.78
Cross Training (Adult Popn) 6,570 4.4% 4.4% 99.70
Exercise Walking (Adult Popn) 15,212 10.1% 9.1% 111.18
Hiking (Adult Popn) 2,773 1.8% 1.5% 121.74
Jogging/Running (Adult Popn) 13,556 9.0% 5.8% 155.27
Tennis (Adult Popn) 4,296 2.9% 2.5% 116.03
Bought Other
 TravelTime of 8 minutesUnited StatesArea
DescriptionNumberPercent of Population Age 18+ (2007)Percent of Population Age 18+ (2007)Index*
Bought Jeans Last Yr (Adult Popn) 56,008 37.3% 32.7% 114.27
For Self Last Yr (Adult Popn) 20,286 13.5% 12.9% 104.74
for Someone Else Last Yr (Adult Popn) 14,945 10.0% 7.3% 135.60
Bought Children’s Clothing
 TravelTime of 8 minutesUnited StatesArea
DescriptionNumberPercent of Households (2007)Percent of Households (2007)Index*
Last Yr (Hhd) 27,173 33.1% 35.0% 94.79
Last Yr- Kids <1 Year (Hhd) 13,291 16.2% 15.8% 102.79
Last Yr- Kids 1-5 Years (Hhd) 13,418 16.4% 18.1% 90.15
Last Yr- Kids 6-11 Years (Hhd) 15,578 19.0% 19.7% 96.35
Last Yr- Kids <1 Year- Spent $150 Or More (Hhd) 719 0.9% 1.1% 81.60
Last Yr- Kids <1 Year- Spent $100-$149 (Hhd) 1,630 2.0% 2.2% 90.73
Last Yr- Kids <1 Year- Spent $50-$99 (Hhd) 1,734 2.1% 3.0% 71.49
Last Yr- Kids <1 Year- Spent Under $50 (Hhd) 3,955 4.8% 5.2% 92.36
Last Yr- Kids 1-5 Years- Spent $150 Or More (Hhd) 618 0.8% 1.4% 54.73
Last Yr- Kids 1-5 Years- Spent $100-$149 (Hhd) 945 1.2% 2.1% 54.45
Last Yr- Kids 1-5 Years- Spent $50-$99 (Hhd) 1,778 2.2% 2.8% 76.33
Last Yr- Kids 1-5 Years- Spent Under $50 (Hhd) 2,786 3.4% 3.9% 87.86
Last Yr- Kids 6-11 Years- Spent $150 Or More (Hhd) 928 1.1% 1.2% 90.60
Last Yr- Kids 6-11 Years- Spent $100-$149 (Hhd) 1,667 2.0% 2.2% 91.20
Last Yr- Kids 6-11 Years- Spent $50 -$99 (Hhd) 1,051 1.3% 2.1% 60.60
Last Yr- Kids 6-11 Years- Spent Under $50 (Hhd) 2,244 2.7% 2.6% 103.35
Last Yr- All Children- Spent $400 Or More (Hhd) 11,112 13.5% 12.7% 106.89
Last Yr- All Children- Spent $250-$399 (Hhd) 5,998 7.3% 8.2% 88.95
Last Yr- All Children- Spent $200-$249 (Hhd) 3,854 4.7% 3.7% 128.15
Last Yr- All Children- Spent $150-$199 (Hhd) 1,513 1.8% 2.4% 77.42
Last Yr- All Children- Spent $100-$149 (Hhd) 2,197 2.7% 3.5% 75.48
Last Yr- All Children- Spent $50-$99 (Hhd) 3,205 3.9% 4.2% 92.98
Last Yr- All Children- Spent Under $50 (Hhd) 4,077 5.0% 5.0% 99.02
Used Disposable Diapers/Training Pants Last 6 Months (Hhd) 7,779 9.5% 8.9% 106.08
Used Disposable Diapers/Training Pants Last 6 Months- Huggies (Hhd) 5,458 6.7% 6.0% 110.18
Used Disposable Diapers/Training Pants Last 6 Months- Pampers (Hhd) 4,111 5.0% 4.4% 113.67

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* Area Index is '100' based. An Area Index value of 100 for a particular variable indicates that, for the area, the relative concentration of the variable is consistent with the average concentration of that variable across the US. Accordingly, an index value of 200 indicates that the relative concentration of the variable is twice the national average, while an index value of 50 indicates that the relative concentration of the variable is half the national average.

In most cases, these should be considered as relative indicators, since local differences may result in different behavior. In addition, in some cases, variables must be considered as potential only, since the activity or store may not be locally available.

Data provided by Applied Geographic Solutions, Inc. and Simmons Market Research Bureau (a subsidiary of Experian).
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