Simmons Consumer Behavior: Beverages

Dallas

Analysis Level: Block Groups3/25/2008
  Longitude: -96.780815
Dallas, TX Latitude: 32.817763
TravelTime of 8 minutes
Beverages
 TravelTime of 8 minutesUnited StatesArea
DescriptionNumberPercent of Population Age 18+ (2007)Percent of Population Age 18+ (2007)Index*
Diet/Sugar Free Colas (Adult Popn) 53,711 35.8% 37.0% 96.67
Diet/Sugar Free Colas- Diet Coke (Adult Popn) 44,149 29.4% 27.9% 105.66
Diet/Sugar Free Colas- Diet Pepsi (Adult Popn) 23,077 15.4% 18.8% 81.74
Energy s (Adult Popn) 20,198 13.5% 11.3% 119.09
Iced Tea (Ready To ) (Adult Popn) 63,631 42.4% 42.4% 99.98
Non-Carbonated Bottled Spring Water (Adult Popn) 99,787 66.5% 63.0% 105.66
Other Carbonated (Non-Cola) Diet s (Adult Popn) 35,346 23.6% 24.2% 97.37
Other Carbonated (Non-Cola) Diet s- Diet Mountain Dew (Adult Popn) 5,607 3.7% 4.2% 88.58
Other Carbonated (Non-Cola) Diet s- Diet 7-Up (Adult Popn) 12,314 8.2% 7.1% 116.33
Other Regular Carbonated (Non-Cola) s (Adult Popn) 89,338 59.6% 60.3% 98.80
Other Regular Carbonated (Non-Cola) s- 7-Up (Adult Popn) 36,680 24.5% 21.6% 113.46
Other Regular Carbonated (Non-Cola) s- A and W (Adult Popn) 20,500 13.7% 15.1% 90.74
Other Regular Carbonated (Non-Cola) s- Canada Dry (Adult Popn) 15,012 10.0% 10.9% 92.07
Other Regular Carbonated (Non-Cola) s- Dr Pepper (Adult Popn) 25,977 17.3% 19.1% 90.79
Other Regular Carbonated (Non-Cola) s- Mountain Dew (Adult Popn) 20,354 13.6% 16.3% 83.14
Other Regular Carbonated (Non-Cola) s- Schweppes (Adult Popn) 7,787 5.2% 5.9% 87.83
Other Regular Carbonated (Non-Cola) s- Seagram's (Adult Popn) 3,650 2.4% 3.3% 74.51
Other Regular Carbonated (Non-Cola) s- Sprite (Adult Popn) 36,052 24.0% 23.0% 104.56
Regular Cola (Not Diet) (Adult Popn) 94,256 62.8% 61.6% 102.07
Regular Cola (Not Diet) - Coca-Cola (Adult Popn) 77,039 51.4% 44.5% 115.55
Regular Cola (Not Diet) - Pepsi (Adult Popn) 47,865 31.9% 34.6% 92.26
Regular Cola (Not Diet) - RC (Adult Popn) 8,441 5.6% 5.1% 111.38
Sparkling Water/Seltzer/Natural Soda (Adult Popn) 45,659 30.4% 23.2% 131.29
Sparkling Water/Seltzer/Natural Soda- Flavored (Adult Popn) 9,618 6.4% 5.9% 108.05
Sparkling Water/Seltzer/Natural Soda- Lightly Flavored (Adult Popn) 10,130 6.8% 4.9% 136.96
Sparkling Water/Seltzer/Natural Soda- Unflavored (Plain) (Adult Popn) 24,159 16.1% 11.3% 142.00
Thirst Quencher/Activity s (Adult Popn) 67,615 45.1% 37.1% 121.66
Thirst Quencher/Activity s- Capri Sun (Adult Popn) 10,222 6.8% 5.1% 133.35
Thirst Quencher/Activity s- Gatorade (Adult Popn) 50,537 33.7% 27.1% 124.29
Thirst Quencher/Activity s- Powerade (Adult Popn) 14,170 9.4% 8.0% 118.31
Thirst Quencher/Activity s- Snapple Elements (Adult Popn) 5,355 3.6% 2.5% 140.24

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* Area Index is '100' based. An Area Index value of 100 for a particular variable indicates that, for the area, the relative concentration of the variable is consistent with the average concentration of that variable across the US. Accordingly, an index value of 200 indicates that the relative concentration of the variable is twice the national average, while an index value of 50 indicates that the relative concentration of the variable is half the national average.

In most cases, these should be considered as relative indicators, since local differences may result in different behavior. In addition, in some cases, variables must be considered as potential only, since the activity or store may not be locally available.

Data provided by Applied Geographic Solutions, Inc. and Simmons Market Research Bureau (a subsidiary of Experian).
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