Simmons Consumer Behavior: Gambling

Dallas

Analysis Level: Block Groups3/25/2008
  Longitude: -96.780815
Dallas, TX Latitude: 32.817763
TravelTime of 8 minutes
Simmons Gambling- Casino Gambling
 TravelTime of 8 minutesUnited StatesArea
DescriptionNumberPercent of Population Age 18+ (2007)Percent of Population Age 18+ (2007)Index*
Visited In Last Yr (Adult Popn) 48,112 32.1% 32.8% 97.73
Where Last Yr- Atlantic City (Adult Popn) 5,081 3.4% 3.8% 89.36
Where Last Yr- The Caribbean Islands (Adult Popn) 1,012 0.7% 0.9% 76.88
Where Last Yr- Cruise Ships (Adult Popn) 2,711 1.8% 2.7% 67.62
Where Last Yr- Indian Reservation (Adult Popn) 10,471 7.0% 8.7% 80.60
Where Last Yr- Las Vegas (Adult Popn) 16,487 11.0% 7.9% 138.78
Where Last Yr- Laughlin (Adult Popn) 2,037 1.4% 1.2% 113.21
Where Last Yr- Mississippi's Gulf Coast (Gulfport/Biloxi) (Adult Popn) 1,362 0.9% 1.6% 57.25
Where Last Yr- Reno/Lake Tahoe (Adult Popn) 3,693 2.5% 2.2% 112.24
Where Last Yr- Riverboat (Adult Popn) 3,509 2.3% 3.1% 76.06
Where Last Yr- Tunica (MS) (Adult Popn) 545 0.4% 0.9% 39.70
Where Last Yr- Other (Adult Popn) 15,925 10.6% 11.1% 95.56
More than 10 Visits In Last Yr (Adult Popn) 2,954 2.0% 2.9% 68.26
Simmons Gambling- Lottery
 TravelTime of 8 minutesUnited StatesArea
DescriptionNumberPercent of Population Age 18+ (2007)Percent of Population Age 18+ (2007)Index*
Bought Tickets Last Yr (Adult Popn) 74,485 49.7% 49.5% 100.36
Types Played Last Yr- Daily Drawing (Adult Popn) 12,060 8.0% 9.6% 83.47
Types Played Last Yr- Instant Game (Adult Popn) 29,853 19.9% 22.0% 90.37
Types Played Last Yr- Weekly Drawing (Adult Popn) 55,898 37.3% 35.5% 104.98
Types Played Last 30 Days- Daily Drawing (Adult Popn) 5,995 4.0% 4.7% 85.84
Types Played Last 30 Days- Instant Game (Adult Popn) 15,096 10.1% 10.0% 100.86
Types Played Last 30 Days- Weekly Drawing (Adult Popn) 25,000 16.7% 16.6% 100.26
Bought Tickets More Than Once a Week Last Yr (Adult Popn) 10,902 7.3% 8.0% 91.38

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* Area Index is '100' based. An Area Index value of 100 for a particular variable indicates that, for the area, the relative concentration of the variable is consistent with the average concentration of that variable across the US. Accordingly, an index value of 200 indicates that the relative concentration of the variable is twice the national average, while an index value of 50 indicates that the relative concentration of the variable is half the national average.

In most cases, these should be considered as relative indicators, since local differences may result in different behavior. In addition, in some cases, variables must be considered as potential only, since the activity or store may not be locally available.

Data provided by Applied Geographic Solutions, Inc. and Simmons Market Research Bureau (a subsidiary of Experian).
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