Simmons Consumer Behavior: Games & Toys

Dallas

Analysis Level: Block Groups3/25/2008
  Longitude: -96.780815
Dallas, TX Latitude: 32.817763

TravelTime of 8 minutes
Simmons Games and Toys- Game and Toy Purchases
 TravelTime of 8 minutesUnited StatesArea
DescriptionNumberPercent of Population Age 18+ (2007)Percent of Population Age 18+ (2007)Index*
Bought Games and Toys Last Yr (Adult Popn) 76,464 51.0% 53.2% 95.86
Bought Action Figures/Robots/Accessories (Adult Popn) 12,481 8.3% 8.9% 93.74
Bought Board Games (Adult Popn) 20,563 13.7% 14.9% 91.90
Bought Cars/Trucks (Adult Popn) 17,257 11.5% 14.0% 82.10
Bought Children's Books (Adult Popn) 33,004 22.0% 21.4% 102.87
Bought Construction Toys (Adult Popn) 8,875 5.9% 6.5% 91.43
Bought Electronic Dolls/Animals (Adult Popn) 4,169 2.8% 3.1% 89.21
Bought Electronic Educational Toys (Adult Popn) 11,418 7.6% 8.7% 87.07
Bought Fashion Dolls (Adult Popn) 11,350 7.6% 6.5% 116.48
Bought Infant Toys (Adult Popn) 20,745 13.8% 13.1% 105.85
Bought Large/Baby Dolls (Adult Popn) 10,086 6.7% 6.7% 100.11
Bought Other Educational Toys/Games (Adult Popn) 11,001 7.3% 7.3% 100.93
Bought Play Sports Equipment (Adult Popn) 14,012 9.3% 9.2% 101.75
Bought Plush Dolls/Animals (Adult Popn) 15,793 10.5% 10.3% 101.99
Bought Pre-school Toys (Adult Popn) 16,020 10.7% 11.3% 94.51
Bought Video Games (Adult Popn) 32,882 21.9% 24.0% 91.32
Bought Word Games (Adult Popn) 6,334 4.2% 4.6% 91.20
Bought Other (Adult Popn) 13,562 9.0% 9.0% 100.10

Simmons Games and Toys- Games and Toy Expeditures
 TravelTime of 8 minutesUnited StatesArea
DescriptionNumberPercent of Population Age 18+ (2007)Percent of Population Age 18+ (2007)Index*
Total Expenditures- $200 Or More (Adult Popn) 20,647 13.8% 14.5% 94.87
Total Expenditures- $100- $199 (Adult Popn) 13,769 9.2% 10.4% 88.24
Total Expenditures- $50- $99 (Adult Popn) 14,210 9.5% 9.7% 98.09
Total Expenditures- $25-$49 (Adult Popn) 11,775 7.9% 9.0% 87.41
Total Expenditures- Under $25 (Adult Popn) 6,962 4.6% 3.7% 126.81

Copyright © 2008, Tactician Corp and/or its suppliers. All Rights Reserved

* Area Index is '100' based. An Area Index value of 100 for a particular variable indicates that, for the area, the relative concentration of the variable is consistent with the average concentration of that variable across the US. Accordingly, an index value of 200 indicates that the relative concentration of the variable is twice the national average, while an index value of 50 indicates that the relative concentration of the variable is half the national average.

In most cases, these should be considered as relative indicators, since local differences may result in different behavior. In addition, in some cases, variables must be considered as potential only, since the activity or store may not be locally available.

Data provided by Applied Geographic Solutions, Inc. and Simmons Market Research Bureau (a subsidiary of Experian).

Internet Marketing Solutions provided by: Data Provided by: