Simmons Consumer Behavior: Home Furnishings

Dallas

Analysis Level: Block Groups3/25/2008
  Longitude: -96.780815
Dallas, TX Latitude: 32.817763
TravelTime of 8 minutes
Simmons Home – Bedding Bath/Linens
 TravelTime of 8 minutesUnited StatesArea
DescriptionNumberPercent of Households (2007)Percent of Households (2007)Index*
Bought Last Yr- Bed Pillows (Hhd) 24,324 29.7% 26.9% 110.17
Bought Last Yr- Comforters/Quilts (Hhd) 19,015 23.2% 22.4% 103.48
Bought Last Yr- Electric Blankets (Hhd) 2,416 2.9% 3.5% 82.99
Bought Last Yr- Sheets/Pillowcases (Hhd) 34,332 41.9% 38.0% 110.27
Bought Last Yr- Tablecloths/Napkins (Hhd) 17,406 21.2% 17.5% 120.96
Bought Last Yr- Towels (Hhd) 28,754 35.1% 31.9% 109.86
Bought Last Yr- Other Blankets (Hhd) 8,990 11.0% 10.8% 101.51
Bought Last Yr- Other (Bedding Bath Linens) (Hhd) 3,157 3.8% 3.9% 99.72
Bought Last Yr- Any (Bedding Bath Linens) (Hhd) 49,330 60.1% 59.1% 101.77
Total Expenditure Last Yr- $475 Or More (Hhd) 1,019 1.2% 0.7% 182.58
Total Expenditure Last Yr- $151-$474 (Hhd) 16,119 19.7% 16.6% 118.25
Total Expenditure Last Yr- $101-$150 (Hhd) 5,915 7.2% 8.0% 89.94
Total Expenditure Last Yr- $51-$100 (Hhd) 14,839 18.1% 17.4% 103.99
Total Expenditure Last Yr- $50 Or Less (Hhd) 11,437 13.9% 16.4% 85.08
Simmons Home – HH Furnishings
 TravelTime of 8 minutesUnited StatesArea
DescriptionNumberPercent of Households (2007)Percent of Households (2007)Index*
Bought Last Yr- Mattress/Box Spring (Hhd) 14,089 17.2% 16.7% 103.08
Bought Last Yr- Bed Frame and Headboard (Hhd) 8,485 10.3% 8.8% 117.47
Bought Last Yr- Other Bedroom Furniture (Hhd) 8,689 10.6% 7.3% 144.37
Bought Last Yr- Recliner Chair (Hhd) 3,741 4.6% 6.9% 65.93
Bought Last Yr- Sofabed/Convertible (Fold-Out) (Hhd) 3,964 4.8% 3.4% 140.20
Bought Last Yr- Couch/Sofa/Loveseat (Hhd) 7,707 9.4% 11.7% 80.28
Bought Last Yr- Other Living Room Furniture (Hhd) 7,913 9.6% 8.8% 109.36
Bought Last Yr- Dining Room Furniture (Hhd) 5,162 6.3% 6.7% 94.10
Bought Last Yr- Children's Furniture (Hhd) 3,260 4.0% 4.5% 88.86
Bought Last Yr- Infant Furniture (Hhd) 2,270 2.8% 3.1% 89.95
Bought Last Yr- Table Lamps (Hhd) 7,424 9.1% 10.2% 88.90
Bought Last Yr- Floor Lamps (Hhd) 7,054 8.6% 7.4% 116.12
Bought Last Yr- Wall Units/Systems (Hhd) 3,364 4.1% 4.0% 101.70
Bought Last Yr- Lawn/Porch Furniture (Hhd) 5,513 6.7% 9.2% 72.71
Bought Last Yr- Draperies/Curtains (Hhd) 11,148 13.6% 13.1% 103.82
Bought Last Yr- Window Shades/Blinds (Hhd) 10,080 12.3% 13.0% 94.31
Bought Last Yr- Other (Hhd) 4,061 5.0% 4.5% 109.29
Bought Last Yr- Any HH Furnishings (Hhd) 37,624 45.9% 48.5% 94.60
Simmons Home – HH Furnishing Expeditures (not Linen/Bath)
 TravelTime of 8 minutesUnited StatesArea
DescriptionNumberPercent of Households (2007)Percent of Households (2007)Index*
Total Expenditures $1000 Or More (Hhd) 13,216 16.1% 17.9% 90.08
Total Expenditures $475-$999 (Hhd) 7,852 9.6% 8.8% 108.31
Total Expenditures $151-$474 (Hhd) 9,105 11.1% 10.4% 107.03
Total Expenditures $101-$150 (Hhd) 844 1.0% 1.7% 62.35
Total Expenditures $51-$100 (Hhd) 2,124 2.6% 4.1% 63.72
Total Expenditures $50 Or Less (Hhd) 4,497 5.5% 5.7% 96.48
Simmons Home – HH Furnishings/Bed/Bath/Linens Expeditures
 TravelTime of 8 minutesUnited StatesArea
DescriptionNumberPercent of Households (2007)Percent of Households (2007)Index*
Bought Any Last Yr (Hhd) 56,712 69.1% 69.4% 99.67
Total Expenditures- $1000 OR More (Hhd) 14,315 17.5% 19.2% 91.06
Total Expenditures- $475- $999 (Hhd) 9,871 12.0% 10.1% 119.01
Total Expenditures- $151- $474 (Hhd) 12,061 14.7% 14.9% 98.57
Total Expenditures- $101- $150 (Hhd) 3,743 4.6% 4.8% 95.32
Total Expenditures- $51- $100 (Hhd) 8,952 10.9% 9.9% 110.39
Total Expenditures- $50 Or Less (Hhd) 7,756 9.5% 10.5% 90.17

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* Area Index is '100' based. An Area Index value of 100 for a particular variable indicates that, for the area, the relative concentration of the variable is consistent with the average concentration of that variable across the US. Accordingly, an index value of 200 indicates that the relative concentration of the variable is twice the national average, while an index value of 50 indicates that the relative concentration of the variable is half the national average.

In most cases, these should be considered as relative indicators, since local differences may result in different behavior. In addition, in some cases, variables must be considered as potential only, since the activity or store may not be locally available.

Data provided by Applied Geographic Solutions, Inc. and Simmons Market Research Bureau (a subsidiary of Experian).
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