Simmons Consumer Behavior: Leisure

Dallas

Analysis Level: Block Groups3/25/2008
  Longitude: -96.780815
Dallas, TX Latitude: 32.817763

TravelTime of 8 minutes
Simmons Leisure
 TravelTime of 8 minutesUnited StatesArea
DescriptionNumberPercent of Population Age 18+ (2007)Percent of Population Age 18+ (2007)Index*
Antique Shopping/Shows (Adult Popn) 20,392 13.6% 14.9% 91.36
Bird Watching (Adult Popn) 10,362 6.9% 10.6% 65.13
Board Games (Adult Popn) 43,004 28.7% 29.6% 96.93
Card Games (Adult Popn) 57,379 38.3% 42.7% 89.65
Cooking For Fun (Adult Popn) 51,181 34.1% 33.7% 101.28
Dining Out (Not Fast Food) (Adult Popn) 85,351 56.9% 58.6% 97.08
Education Courses (Adult Popn) 21,416 14.3% 14.1% 101.24
Gardening (Adult Popn) 39,963 26.6% 32.6% 81.65
Go Carting (Adult Popn) 4,525 3.0% 3.3% 91.26
Going To Bars/Nightclubs/Dancing (Adult Popn) 37,057 24.7% 22.0% 112.18
Go To A Beach/Lake (Adult Popn) 56,342 37.6% 36.7% 102.30
Listening To Music (Adult Popn) 103,953 69.3% 68.4% 101.32
Needlework/Quilting (Adult Popn) 14,353 9.6% 10.1% 94.39
Painting/Drawing/Sculpting (Adult Popn) 13,353 8.9% 9.1% 98.37
Photography (Adult Popn) 26,825 17.9% 17.9% 100.16
Playing Bingo (Adult Popn) 9,194 6.1% 7.3% 83.82
Playing Musical Instrument (Adult Popn) 14,886 9.9% 10.2% 96.94
Reading Books (Adult Popn) 83,086 55.4% 54.0% 102.62
Reading Comics (Adult Popn) 12,129 8.1% 8.1% 100.27
Reading Gaming Magazines (Adult Popn) 8,996 6.0% 4.9% 123.65
Video Games (Adult Popn) 33,692 22.5% 22.7% 98.76
Visit State Fair (Adult Popn) 13,312 8.9% 10.7% 82.63
Visit Aquarium (Adult Popn) 15,766 10.5% 10.8% 97.10
Visit Zoo (Adult Popn) 28,763 19.2% 17.1% 111.96
Visit Museum (Adult Popn) 35,733 23.8% 20.3% 117.46
Woodwork/Furniture Refinishing (Adult Popn) 10,939 7.3% 9.9% 73.38
None Of These (Adult Popn) 9,370 6.2% 4.8% 129.58

Copyright © 2008, Tactician Corp and/or its suppliers. All Rights Reserved

* Area Index is '100' based. An Area Index value of 100 for a particular variable indicates that, for the area, the relative concentration of the variable is consistent with the average concentration of that variable across the US. Accordingly, an index value of 200 indicates that the relative concentration of the variable is twice the national average, while an index value of 50 indicates that the relative concentration of the variable is half the national average.

In most cases, these should be considered as relative indicators, since local differences may result in different behavior. In addition, in some cases, variables must be considered as potential only, since the activity or store may not be locally available.

Data provided by Applied Geographic Solutions, Inc. and Simmons Market Research Bureau (a subsidiary of Experian).

Internet Marketing Solutions provided by: Data Provided by: