Simmons Consumer Behavior: Radio

Dallas

Analysis Level: Block Groups3/25/2008
  Longitude: -96.780815
Dallas, TX Latitude: 32.817763
TravelTime of 8 minutes
Simmons Radio Dayparts- Radio Listening
 TravelTime of 8 minutesUnited StatesArea
DescriptionNumberPercent of Population Age 18+ (2007)Percent of Population Age 18+ (2007)Index*
Mon-Sun Total (24 Hours) (Adult Popn) 118,530 79.0% 80.6% 98.03
Mon-Sun Midnight-6am (Adult Popn) 14,217 9.5% 8.6% 110.03
Mon-Sun 6am-Midnight (Adult Popn) 117,042 78.0% 80.1% 97.40
Mon-Sun 6am-10am (Adult Popn) 87,612 58.4% 57.6% 101.33
Mon-Sun 10am-3pm (Adult Popn) 75,949 50.6% 53.1% 95.32
Mon-Sun 3pm-7pm (Adult Popn) 82,198 54.8% 55.4% 98.98
Mon-Sun 7pm-Midnight (Adult Popn) 44,736 29.8% 29.8% 99.95
Mon-Sun 6am-10am and 3pm-7pm (Adult Popn) 107,016 71.4% 72.1% 99.00
Mon-Fri Total (24 Hours) (Adult Popn) 116,726 77.8% 79.5% 97.95
Mon-Fri Midnight-6am (Adult Popn) 11,541 7.7% 6.8% 113.21
Mon-Fri 6am-Midnight (Adult Popn) 115,694 77.1% 79.0% 97.66
Mon-Fri 6am-10am (Adult Popn) 83,233 55.5% 55.0% 100.97
Mon-Fri 10am-3pm (Adult Popn) 57,143 38.1% 41.6% 91.54
Mon-Fri 3pm-7pm (Adult Popn) 70,336 46.9% 49.3% 95.08
Mon-Fri 7pm-Midnight (Adult Popn) 36,217 24.1% 23.6% 102.48
Mon-Fri Drive Time (Combined) (Adult Popn) 100,802 67.2% 68.9% 97.61
Sat-Sun Total (24 Hours) (Adult Popn) 85,158 56.8% 56.5% 100.48
Sat-Sun Midnight-6am (Adult Popn) 9,720 6.5% 5.7% 112.77
Sat-Sun 6am-Midnight (Adult Popn) 84,821 56.6% 56.0% 101.05
Sat-Sun 6am-10am (Adult Popn) 38,802 25.9% 22.6% 114.60
Sat-Sun 10am-3pm (Adult Popn) 50,960 34.0% 33.7% 100.95
Sat-Sun 3pm-7pm (Adult Popn) 48,417 32.3% 31.1% 103.88
Sat-Sun 7pm-Midnight (Adult Popn) 30,372 20.3% 20.0% 101.18
Sat-Sun 6am-10am and 3pm-7pm (Adult Popn) 67,073 44.7% 42.4% 105.49
Simmons Radio Dayparts- Satellite Radio
 TravelTime of 8 minutesUnited StatesArea
DescriptionNumberPercent of Population Age 18+ (2007)Percent of Population Age 18+ (2007)Index*
Satellite Radio- Own Sirius (Adult Popn) 1,911 1.3% 2.0% 64.30
Satellite Radio- Own XM (Adult Popn) 3,431 2.3% 2.2% 105.29

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* Area Index is '100' based. An Area Index value of 100 for a particular variable indicates that, for the area, the relative concentration of the variable is consistent with the average concentration of that variable across the US. Accordingly, an index value of 200 indicates that the relative concentration of the variable is twice the national average, while an index value of 50 indicates that the relative concentration of the variable is half the national average.

In most cases, these should be considered as relative indicators, since local differences may result in different behavior. In addition, in some cases, variables must be considered as potential only, since the activity or store may not be locally available.

Data provided by Applied Geographic Solutions, Inc. and Simmons Market Research Bureau (a subsidiary of Experian).
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