| Purchasd Last Yr (Adult Popn) |
84,413 |
56.3% |
56.5% |
99.69 |
| Purchased Audiobook (Adult Popn) |
3,728 |
2.5% |
2.5% |
99.93 |
| Purchased Hardcover Book (Adult Popn) |
51,911 |
34.6% |
33.1% |
104.70 |
| Purchased Paperback Book (Adult Popn) |
64,139 |
42.8% |
41.1% |
104.09 |
| Purchased Book Club (Adult Popn) |
7,242 |
4.8% |
4.7% |
101.75 |
| Purchased Bookstore (Adult Popn) |
54,592 |
36.4% |
34.2% |
106.47 |
| Purchased Online (Adult Popn) |
21,351 |
14.2% |
11.1% |
127.83 |
| Bought Biography/Autobiography (Adult Popn) |
14,337 |
9.6% |
8.7% |
110.28 |
| Bought Children (Adult Popn) |
21,233 |
14.2% |
14.5% |
97.82 |
| Bought Cookbooks (Adult Popn) |
15,063 |
10.0% |
9.0% |
111.18 |
| Bought General Fiction (Adult Popn) |
30,429 |
20.3% |
17.0% |
119.55 |
| Bought History (Adult Popn) |
15,530 |
10.4% |
8.2% |
126.90 |
| Bought Mystery (Adult Popn) |
16,679 |
11.1% |
12.1% |
92.08 |
| Bought Personal/Business/Self Help (Adult Popn) |
15,046 |
10.0% |
9.2% |
108.61 |
| Bought Religious (Adult Popn) |
13,263 |
8.8% |
10.2% |
87.09 |
| Bought Romance (Adult Popn) |
9,599 |
6.4% |
7.3% |
88.10 |
| Bought Science Fiction (Adult Popn) |
9,736 |
6.5% |
5.2% |
124.53 |
| Bought Sports (Adult Popn) |
5,804 |
3.9% |
3.5% |
109.46 |
| Bought Travel (Adult Popn) |
6,656 |
4.4% |
3.3% |
135.22 |
| Bought Other (Adult Popn) |
24,646 |
16.4% |
16.6% |
99.28 |
| Bought Any As Gift Last Yr (Adult Popn) |
47,280 |
31.5% |
30.2% |
104.32 |
