| Challenges |
Solutions |
Benefits |
|
Increasing Sales Revenue
How to increase sales revenue from field organizations.
|
Tactician Direct
By providing low cost and automated marketing opportunities, organizations can tap into
their franchises or agents in the field to generate increase marketing activity.
|
New Sources of Revenue
Tactician Direct can provide an increased activity in customer marketing and increases
sales from the field level over time.
|
|
Brand Control
How to control the brand across a variety of marketing activities.
|
Tactician Direct
Tactician Direct manages direct mail across and entire organization. |
Retained Brand Equity
Consistent brand presentation over thousands of mail pieces controlled by the head
office reinforces company and product impression.
|
|
Co-Op Management
How to provide up to date balances and reporting for larger organizations that is
cost and time effective. |
Tactician Direct
Users of Tactician Direct have an electronic credit balance that can be applied to
direct marketing campaigns and materials. |
Balance Sheet Improvement
By having real-time calculation of realized co-op budgets, reserves for marketing can
be reduced or eliminated.
|
|
Order Automation
How to manage the process of complex direct marketing campaigns over hundreds of users
in a cost-effective way.
|
Tactician Direct
Tactician Direct manages the entire process of direct marketing campaigns
automatically.
|
Labor Savings
A completely automated system, Tactician Direct eliminates the need for manual production
and management of direct mail programs.
|
|
Increasing Response Rates
How to provide consistent responses to direct mail across an entire organization.
|
Tactician Direct
Tactician Direct is designed to provide higher response rates with a combination of
segmentation and geographical targeting.
|
Increased Awareness
The prequalification of segments and collateral provides increased impressions to the
right individuals or businesses.
|
|
Creating Value
How to communicate the value of a newspaper insert program to advertisers.
|
Custom advertiser solutions
By combining advertiser specific statistics with a newspaper's distribution program you
can create a unique custom tailored solution for an advertisers needs.
|
Increased Value
The power to customize and streamline press advertising creates a premium for value added
insert distribution.
|
|
Advertiser Marketing
How to give an advertiser a program that most effectively reaches their key
customers.
|
Newspaper Proposals
Insert Express is designed to give newspapers the ability to craft custom proposals
and plans for their advertisers.
|
Client Retention
Creates an entanglement and reliance on the newspaper for continued targeted
distribution.
|
|
Newspaper Sales Force Management
Provide consistent tools to a wide range of sales staff. |
Smart Newspaper Tools
Insert Express provides a wide range of smart tools to allow a salesperson at any level
to produce professional materials and proposals for current and prospective clients.
|
Salesperson Retention
Provides the tools to retain the best talent. "Best in Class" attracts the best
people
|
