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Manufacturing & Distribution
Tactician solutions can provide the data integration tools needed to seamlessly mesh together key
factors in the calibration of performance analysis; including your sales data, external measures of
potential, competitive environment and the ability to integrate predictive modeling systems.
Market Share Growth
There is more to profitability and increasing market share than defining the "What": It's "How" you
make that decision and your ability to act on the decision. Because of its unmatched capabilities, speed,
capacity and administration tools, The Tactician GRID system provides you with the strategic and tactical
applications that no competitor can match, not only in the decision-making process but in the ways you
can turn those strategic decisions into action.
Understand Your Competition
Tactician systems reveal where your competition is weak, and where they are strong, and how to
implement a more successful strategy.
Enhanced Distributor Performance
Tactician One and Tactician Online provide the data integration tools to seamlessly mesh together key
factors in the calibration of performance analysis including your sales data, external measures of
potential, competitive environment and the ability to integrate predictive modeling systems and/or their
formulas to help you isolate underperformance in your distribution networks.
Merging?
Tactician equips you to find the reasons for low performance and guides consolidation and merger
activity in low potential and changing markets.
Right Media Message?
Tactician One and Tactician Online have the tools and data to help you define target markets. But
that's just the beginning! Because our desktop analytic systems and online reporting systems are seamlessly
linked to Tactician Direct, you can execute direct mail programs in real time.
Equip Executives to Win
To address key issues: marketing, competition, and profitability you need a system: Deep analysis,
broad web-based information distribution, precision and ease of use.
Competitive Blunting
Tactician One layers your competition over your existing and proposed markets giving you the competitive
intelligence to understand trade area overlap, target audiences and the effectiveness of competitive
blunting media programs.
Consumer and Business Segmentation
Tactician systems integrate segmentation capabilities as follows:
- By providing Mosaic, Simmons and business data bundles
- Through open data systems capable of using any segmentation system
- By simple selection of target segments to mail in Tactician Direct
- Through the control of the Enterprise administration systems that enables authorized users to
upload and manage segmentation systems related to direct mail collateral.
Trade Area Analysis
Tactician One can accurately define retail trade areas in the following ways. All of these can be
uploaded or downloaded between Tactician One and Tactician Online:
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Tactician One
- Circles
- Hand drawn - create your own manually
- Traveltime (Drive time, walk, bicycle)
- Gravity model - built into the system
- Threshold - specify the count, expenditure or any other variable
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Tactician Online
- Circles
- Hand drawn - create your own manually
- Traveltime (Drive time, walk, bicycle)
- Threshold - specify the count, expenditure or any other variable
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Field Force Participation
Tactician Territory Manger Online provides the ability of remote field managers with instant access to
real-time data. Log on, display a map, and propose alignment changes. All performed online by your sales
team. Keeps the sales force and customers content.
Increased Profitability
There is nore to profitability than making the right decision: It's "How" you make that decision and
your ability to act on the decision. Because of its unmatched speed, capacity and administation tools,
The Tactician GRID gives you velocity that no competitor can match, not only in the decision-making process
but in the ways you can turn those strategic decisions into action.
Reduced Sales Costs
Reps spending their time what they do best - selling or servicing your products, is a primary goal of
any sales organization. Tactician's Territory Management systems provide the benefits of reducing the
overall sales costs associated with optimized sales territories.
Real Time Data Access
Tactician open-systems architecture links directly to your data, wherever it is.
Target Marketing
Find them, keep them, grow them. Tactician systems do it all from acquisition, marketing, messaging,
purchasing, and retention. Nothing is left to chance with Tactician.
Introducing the Tactician Manufacturing and Distribution GRID
Tactician equips you to turn data into meaning and share it across your enterprise. Combine the
decision-power of the best tested retail and marketing systems in the business and the ability to
seamlessly execute media campaigns and you have a winning formula that has no peer in retail management
decision systems.
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