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Retail Site Selection and Merchandising Analysis
Tactician's solutions can help you make the right retail site selection decisions
and help you find the the right mix of products to offer in those locations
to help your business succeed.
Optimum Market Coverage
Too few stores and you miss opportunity. Too many and you cannibalize yourself. Tactician One and
Tactician Online contain the mechanisms you need to test store density to optimize your market
coverage.
Right Merchandise Mix
Buying according to consumer expenditure and psychographics is essential to optimal balance of
merchandise mix. Tactician One and Tactician Online combined with Simmons consumer behavior databases can
help you buy for the market.
Best Locations
Location, location, location. Tactician One and Tactician Online are all
about retail site selection, leaving nothing to chance. Tactician One combined
with Tactician Online provides the means to understand geography at the smallest
level of detail for thousands of stores simultaneously, test options efficiently
and report on almost any kind of data. Both systems can integrate your own
models or models used by third parties.
Competitive Blunting
Tactician One layers your competition over your existing and proposed markets giving you the
competitive intelligence to understand trade area overlap, target audiences and the effectiveness of
competitive blunting media programs.
Store Performance OK?
Tactician One and Tactician Online provide the data integration tools to seamlessly mesh together
key factors in the calibration of performance analysis including your sales data, external measures of
potential, competitive environment and the ability to integrate predictive modeling systems and/or
their formulas to help you isolate underperformance in your store network.
Right Media Message?
Tactician One and Tactician Online have the tools and data to help you define target markets. But
that's just the beginning! Because our desktop analytic systems and online reporting systems are
seamlessly linked to Tactician Direct, you can execute direct mail programs in real time.
Trade Area Analysis
Tactician One can accurately define retail site trade areas in the following
ways. All of these can be uploaded or downloaded between Tactician One and
Tactician Online:
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Tactician One
- Circles
- Hand drawn - create your own manually
- Traveltime (Drive time, walk, bicycle)
- Gravity model - built into the system
- Threshold - specify the count, expenditure or any other variable
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Tactician Online
- Circles
- Hand drawn - create your own manually
- Traveltime (Drive time, walk, bicycle)
- Threshold - specify the count, expenditure or any other variable
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Traveltime Analysis
Set your speed and go. Tactician works along the road network to compute access to the highest
precision. Capacity enables this analysis on thousands of stores.
Consumer and Business Segmentation
Tactician systems integrate segmentation capabilities as follows:
- By providing Mosaic, Simmons and business data bundles
- Through open data systems capable of using any segmentation system
- By simple selection of target segments to mail in Tactician Direct
- Through the control of the Enterprise administration systems that enables authorized users to
upload and manage segmentation systems related to direct mail collateral
Site Optimization Modeling
Tactician One contains two modeling systems: Gravity for site allocation testing and location
optimizer for warehouse optimization. However, everyone has their own way of doing things. Because
Tactician One is a programmable object, external models, once integrated are seamless to the user.
Great for retailers and for consulting companies who want the best in analytic engines and delivery
systems (web or desktop).
Increased Profitability
There is nore to profitability than making the right decision: It's "How" you make that decision
and your ability to act on the decision. Because of its unmatched speed, capacity and administation
tools, the Tactician GRID gives you velocity that no competitor can match, not only in the
decision-making process but in the ways you can turn those strategic decisions into action.
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