Strategy Map - Market Strategy solutions

Redefine what is possible with a map! Build winning strategies in the safety of your own virtual market environment. Strategy Map gives you a 360 view of every aspect of the marketing mix including retail analytics, territory balancing, customer targeting and media execution, guiding you where to win and showing you how to win with business intelligence tools. Keep your virtual marketing world connected and fully able to respond to business with Strategy Map.

How Tactician Strategy Map Works for your Business

Strategy Map enables you to simulate and test marketing scenarios so that you can maximize business performance and minimize risk. Strategy Map can be learned in minutes, customized for your business and developed as a platform for your own corporate retail and territory business intelligence system.

• Gain Retail Category Leadership through Better Store Location, Efficient Market Coverage and Targeted Local Area Marketing.
• Build Brand Equity for Manufacturing and Distribution Operations where Territory Structures are Important.
• Improve Media Impact with Targeting Tools and Execute Local Advertising Programs in Mail and Press.

Strategy map occupies 100% of your desktop giving you maximum map real estate, with tools and functions available in panels as you need them.

Strategy Map delivers solutions by industry such as territory alignment for manufacturers and predictive analytics for retailers. Media companies can use Strategy Map as media buying platform. Pharmaceutical companies use the territory optimization models in Strategy Map to reduce costly “windshield” time. Finance and insurance companies can tap weather and crime databases to isolate risk. Strategy Map's retail category portal is used as a selling tool in real estate.

Strategy Map does all these things from a single interface – nothing like it has ever been available to marketers before.

Features and Benefits

Maximize Retail Profits
Managing your retail markets was never simpler! Map your sites, markets, franchisees and competitors. Upload, map and analyze your own data. Control every aspect of precision site placement and trade area management using radial, threshold, travel time and hand-drawn analysis from the map.

Execute Media Campaigns
Tactician simplifies media decisions by integrating retail and territory functions with media execution tools. Reach your market audience with more accuracy and less cost. Create precisely targeted direct mail campaigns using Tactician Direct.

Balance Territories
New Features in Strategy Map allow you to create, edit, align and balance territories right from the map using the interactive chart and spreadsheet as your guide.

Connect to Tactician One
Tactician's online Strategy Map can be perfectly synched with Tactician One, on the desktop combining powerful models such as the Territory Optimizer and the Retail Gravity Model to precisely model your business options.

Model Data with Data Dashboard
All the data management tools that you need to understand what drives your business are integrated in the Strategy Map's Data Dashboard. Create indicators to compare, rank, sort, filter & find the best markets. Choose from 16 different types of charts to reveal key aspects of your data.

Plan Your Business Strategy
By managing all of your marketing geography, business drivers and media targeting in one place, Strategy Map ushers in an era of marketing power and sophistication never before seen, completely redefining how you and your team can build winning business strategies.

Databases and Business Intelligence Reports Now Available with Tactician Strategy Map.

• Online Data Bundles
• Business Counts Data
• Consumer Expenditure Data
• Consumer Behavior Data
• Wealth & Asset Data
• CrimeRisk Data
• Daytime Population Data
• Demographic Data
• Carrier Route Demographics
• Quarterly Population Growth Estimates
• Lifestyle Segment Data
• Major Shopping Centers & Malls Data
• Retail Location Data
• Traffic Counts from DataMetrix
• Traffic Counts from Tele Atlas, Inc.
• WeatherRisk Data

Strategy Map is a Revolutionary Map for Marketers

Strategy Map is the world's best platform for marketing. Strategy Map sets a new standard for managing the information that drives business, by accessing all of the core power of the world's most powerful marketing GIS, (Tactician One), and pushing it to the web. Strategy Map guides you Where to Win and with its integrated Data Dashboard – easily managing and modeling your data showing you How to Win.